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The menswear world is absolutely humming right now. Coming off a particularly strong runway season, not to mention that massive crop of coveted apparel dropping weekly at some of the hottest brands in the biz — Todd Snyder, Noah, Corridor — everything seems to be coming up pleated pants and cropped zip jackets roses for fans of cool clothes (and, statistically, Throwing Fits).
The only issue? With such a robust berth of primo menswear stock available, it can be hard to know what to add to your wardrobe coffers, let alone what you missed in your rush to pick up the latest Stüssy workwear. New brands are constantly popping up across socials and amongst runway stalwarts, often with a fresh new take on selvedge denim or lug-soled loafers that we wouldn’t want you to miss.
That’s where we come in, with a little help from our retailer friends across the pond Mr Porter. We’ve taken it upon ourselves to highlight a variety budding menswear brands, along with a smattering of their best stock, that you should get acquainted with if you have any plans of upping your sartorial game (or being the guy in the group chat who puts people on) this fall. From South Korean outdoor labels to Stockholm-based tailoring, the menswear brands to know now are waiting for you below, and at Mr Porter. Read on.
The Under-the-Radar Menswear Brands to Know Now
Auralee
Year founded: 2015 | Location: Toyko, Japan | Best for: irresistible staple-style craftsmanship
No brand has captured the collection fashion industry’s attention in recent years more than Ryota Iwai’s Auralee. The Toyko-based label isn’t especially adventurous in its cuts, palette or style, but that’s more or less the point. Auralee offers incredibly crafted clothes sourced from a breath of premium, global materials and produced entirely in Japan. Auralee is proving the natural evolution from quiet luxury — garb that is endlessly wearable and impossibly clean.
Guest in Residence
Year founded: 2022 | Location: New York, NY | Best for: luxury cashmere and knitwear, courtesy of your favorite celeb
There’s good reason to be skeptical of celebrity brands. More often the not, the final product takes advantage of any goodwill that the built-in notoriety induces to deliver a subpar product to an unassuming customer. Not so with Guest in Residence — the Hadid-founded venture, which mostly dabbles in luxurious cashmere and high-end knitwear, is perhaps surprisingly obsessed with quality, resulting in small-batch, buttery-soft sweaters, rugbys and socks that are worth every penny.
Porter-Yoshida & Co
Year founded: 1962 | Location: Tokyo, Japan | Best for: premium luggage and daily nylon EDC
Japanese bag makers Porter-Yoshida is not new per se — founded in the mid-twentieth century, it’s the oldest entrant on this list by far — but it is a label that has been woefully overlooked by Western consumers until very recently, despite its canon of world-class bags and luggage. Produced exclusively in Japan from abrasion-resistant, weather-resistant, and, yes, bad-vibes-resistant nylon, Porter-Yoshida porters are in a league of their own.
Cherry Los Angeles
Year founded: 2017 | Location: Lons Angeles, CA | Best for: Americana workwear with a touch of street style flair
It’s become increasingly clear that the fever for Americana isn’t going anywhere, and as such, it’s a safe bet to suggest that you’re about to see Cherry Los Angeles’ new-age blend of street influence, work styles and westernwear on every dive bar bro under 30 this side of Nolita. Made in Los Angeles (hence the name) and subsequent to only the hottest of trends, Cherry LA’s combo of double-knee trousers and irreverent graphic-splattered denim make them the perfect player to up your Americana game.
Saman Amel
Year founded: 2015 | Location: Stockholm, Sweden | Best for: Elite tailoring in modern fits
Unlike traditional tailoring, Stockholm-based Saman Amel dabbles in the causal (that is, as casual as thousand-dollar knitwear can be), albeit with the same precision and air of luxury that most bespoke operations thrive on — 100% cotton straight-leg denim, fine cashmere polos and the like. Amel’s perfected suede boat shoes have already made a particularly large splash with the quiet luxury crowd. Prepare to see more on the timeline imminently.
FrizmWORKS
Year founded: 2010 | Location: Anyang, South Korea | Best for: Utilitarian gear with outdoor and military influences
As much as Japan or Italy, Korea has become a prime incubator for idiosyncratic fashion labels in recent years — FrizmWORKS, an outdoor-centric label with shades of military and American-casual influences, is one of the finest to come out of the South Korean scene. Though the brand has been around since 2010, it’s signature nylon parkas, technical gilets and cozy sweatshirting have only recently made their way stateside, which means you have the chance to be the first in your climbing group to invest in the ultra-functional apparel.
MFPEN
Year founded: 2015 | Location: Copenhagen, Denmark | Best for: Easy-to-wear menswear with sustainable aspirations
Admittedly, any clothes guy worth his weight in Instagram followers can tell you that as far as menswear brands to know go, Mfpen is anything but under the radar. The Danish clothing label, founded by designer Sigurd Bank and co-signed by heavy hitters that range from menswear whisperer Chris Black to Vogue has been a sho-in pick for best buy the last few fashion seasons. That being said, Mfpen is still on the come-up, with an expanding roster of Scandi-forward garb and greater access to the deadstock fabrics and organic materials that the brand has championed since its inception. Except to see it exponentially proliferate in menswear circles, and, if you’re following the right people, your IG feed.
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