Careers

Like Winston Zeddemore once said, we have the tools, we have the talent. We also have the job openings. Those openings are below — and they’re all just as rewarding, if not more, as saving the world from a pantless marshmallow sailor.

About InsideHook

InsideHook is the leading digital lifestyle platform for accomplished and adventurous men. Our editors discover and recommend unique experiences and products to inspire men to live life to the fullest.

InsideHook is an innovator in branded entertainment, providing native solutions, custom content and video, event activation and other innovative programs for premium and luxury men’s lifestyle brands. In fact, InsideHook was just ranked the #1 best website for gentlemen by Business Insider.

Open Positions

 

DIRECTOR OF AUDIENCE DEVELOPMENT (New York, NY)

InsideHook is looking for a Director of Audience Development to join our rapidly growing team. This is a salaried, full-time position with excellent benefits, and the ideal candidate will pitch and execute ideas that strategically challenge the status quo. In other words, you should know the rules — and also know how to break them.

What We Do and Who We Are:
InsideHook is the essential lifestyle guide for adventurous and discerning men: guys 35-50 who have limited time, great taste and a thirst for experiences. Our readers are decision-makers and trendsetters who drive the aspirations of the demographic; they are influencers in the original sense of the word. InsideHook is the definitive authority on everything this successful man needs to know right now about food and drink, travel, style, health, tech, culture, and outdoor adventures.

Overview:
InsideHook is seeking a Director of Audience Development to lead audience and traffic growth across email, web, and social media. This is a key strategic role that focuses on identifying and seizing opportunities for growth in audience and engagement across multiple owned-and-operated and distributed platforms. This individual will be a vital member of InsideHook’s leadership team, responsible for increasing consumption of our content, and helping to shape the company’s distribution and product strategies.

The ideal candidate will be passionate and dynamic, with a strong analytical background and a track record of driving results. S/he must be a data-driven acquirer of audience through organic, earned, and paid channels. The position involves taking on a variety of traditional (syndication, partnerships, programming calendar optimizations, SEO, paid optimization) and non-traditional growth-marketing tactics (custom tools, pioneering new social platforms) in the name of quickly scaling a lifestyle brand designed for busy, successful men. A love for quality content is a must.

While a working knowledge of conventional marketing and audience-development tactics are essential, you should also have a healthy appreciation for the phrase “it’s so crazy it just might work.”

This is a full-time position with a competitive salary and options package commensurate with experience, plus health benefits and paid-time off. The Director of Audience Development reports directly to the company president.

Responsibilities:

  • Oversee the marketing department as part of the company’s core leadership; develop, manage, and mentor and the marketing team
  • Own departmental KPI, metrics, and models for growth
  • Develop and execute website acquisition growth strategies via syndication partnerships, social, search, partnerships, and content marketing initiatives
  • Collaborate with the Director of Partnerships on email subscriber acquisition programs (paid and organic) to drive the growth and engagement of six InsideHook email editions
  • Scale growth across all social platforms in conjunction with the Social Media Lead, with a focus on strategy to increase our audience of engaged followers
  • Partner with the Editor in Chief on content-focused acquisition and engagement strategies on all owned-and-operation platforms
  • Manage budget, placement and analysis of all paid channels for acquisition and audience development campaigns, including CPA, CPC, and CPM buying methods
  • Oversee collection of audience data through the selection and design of analytics tools in conjunction with the Product team
  • Identify trends and deliver real-time, actionable insights to drive user acquisition, engagement, and long-term retention

Distill audience insights in partnership with the Sales team, to be used internally for strategic planning, and externally in client-facing presentations

Qualifications:

  • 5+ years of experience in audience development at a digital publishing company
  • Well-versed in the art and science of web and mobile audience development, email marketing, direct marketing, including campaign development and performance analyses
  • Demonstrated track record of developing digital-marketing programs that drive audience growth
  • Strong understanding of how to interpret paid media performance, subscriber retention, lifetime value, content value and remarketing efforts
  • Strong leadership skills and the proven ability to inspire and manage a team
  • Proven ability as a self-starter who can develop and lead impactful projects
  • Ability to stay organized, meet deadlines, balance priorities, and work well under pressure
  • Excellent interpersonal skills, including extremely strong written and verbal communication skill; experience building client-facing presentations in Pages, Keynote or the like
  • Fluency in Google Analytics and similar reporting tools
  • Bachelor’s degree required
  • Applicant should live in or around New York City

To apply:
Please send resume and cover letter to jobs@insidehook.com. No staffing agencies or consulting firms, please. InsideHook is an Equal Opportunity Employer.

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VICE PRESIDENT OF SALES (New York, NY)

InsideHook is seeking a Vice President of Sales to join our rapidly growing team. This is a full-time position based in New York City, with competitive salary, commission structure, and benefits.

Who We Are and What We Do:
InsideHook is the essential lifestyle guide for adventurous and discerning men: guys 35-50 who have limited time, great taste and a thirst for experiences. Our readers are decision-makers and trendsetters who drive the aspirations of the demographic; they are influencers in the original sense of the word. InsideHook is the definitive authority on everything this successful man needs to know right now about food and drink, travel, style, health, tech, culture, and outdoor adventures.

The Opportunity:
lnsideHook is looking for a VP of Sales to lead our sales staff and drive partnerships, advertising solutions, and experiences for new and existing clients. The ideal candidate will be an entrepreneurial, results-driven, and strategic sales leader. S/he will have track record of generating revenue combined with a superior understanding of digital strategy, best practices, and methodologies.

The VP of Sales will partner with the Creative Director, Editor in Chief, Director of Branded Entertainment, and Director of Audience Development to assure advertiser needs are being met and a smooth workflow is maintained between departments. S/he will report directly to the Founder and CEO.

Responsibilities:

  • Drive revenue growth and new business opportunities for InsideHook and its affiliates
  • Identify and seize opportunities for growing existing accounts, as well as identifying new markets and opportunities
  • Recruit and develop a digital sales team; build a culture that is both collegial and results-driven
  • Manage and support the sales team through proactive prospecting and maintaining a high-volume pipeline
  • Craft internal team strategy and execution plans to reach, and ideally exceed, revenue and budget goals
  • Work closely with the Creative, Content, and Product teams to continually enhance the value of the services and products offered to clients; contribute to InsideHook’s custom content strategies
  • Collaborate with the Audience and Creative teams to offer partners valuable insights and reporting
  • Provide ongoing pipeline and forecasting updates to leadership

Qualifications:

  • Dynamic, highly motivated, proactive leader with an entrepreneurial spirit
  • Exceptional communication and interpersonal skills
  • 7+ years digital media sales experience; demonstrable success with branded content and email
  • Proven experience with negotiations, data-driven decision making, and strategic planning and thinking
  • Strong relationships with agency and client decision makers
  • Track record of leading and managing successful, results-driven sales teams
  • Ability to balance individual accountability and a collaborative spirit in pursuit of company goals
  • History of meeting and ultimately exceeding organizational revenue targets
  • Familiarity with industry and market trends, ever-changing technology, and an ability to find opportunities where others do not
  • Working knowledge of Prisma
  • A desire to help chart the future of digital media and advertising
  • Candidates should live in or around New York City

To Apply:
Please send a resume and cover letter to jobs@insidehook.com. No staffing agencies or consulting firms, please. InsideHook is an Equal Opportunity Employer.

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AD OPERATIONS MANAGER (New York, NY)

InsideHook is looking for an Ad Operations Manager to join our growing team. This is a salaried, full-time position with benefits.

Who we are and what we do:
InsideHook is the essential lifestyle guide for adventurous and discerning men: guys 35-50 who have limited time, great taste and a thirst for experiences. Our readers are decision-makers and trendsetters who drive the aspirations of the demographic; they are influencers in the original sense of the word. InsideHook is the definitive authority on everything this successful man needs to know right now about food and drink, travel, style, health, tech, culture, and outdoor adventures.

Roles and Responsibilities:

  • Traffic advertising across all of our platforms
  • Assist the Sales and Branded Entertainment teams in building and revising media plans
  • Schedule all of our daily email campaigns
  • Prepare, update and maintain advertising and email analytics spreadsheets and reports
  • Monitor our customer service inbox
  • Conduct our recurring list maintenance tasks
  • Administer campaign-related billing processes
  • Partner with Campaign Managers to procure digital advertising campaign assets and ensure we have everything we need in order to traffic successfully on launch date
  • Work directly with clients to develop custom copy for turnkey digital campaigns
  • Collaborate with the Editorial team to ensure appropriate advertising alignment across email and web
  • Work with the Engineering team to provide technical support for Ad Operations and Campaign Managers 


Qualifications:

  • Minimum 2 years of experience in digital media/advertising
  • Basic understanding of digital advertising sales and analytics
  • Detail-oriented and driven to succeed
  • Ability to maintain a rigid daily routine, but flexible enough to calmly handle unexpected situations
  • Ability to flawlessly execute time-sensitive tasks in high-pressure situations
  • Experience with the following technologies is a must:
      - Microsoft Excel
      - Google Sheets, Docs, and Calendar
      - Analytics tools such as Google Analytics
      - Basic knowledge of HTML tags and content editing
  • Experience with the following technologies is a plus:
      - Advertising related tags (HTML / JavaScript)
      - Prisma Digital Media Management Platform
      - DoubleClick for Publishers
      - Sailthru
      - JavaScript and Web Debugging tools
  • Applicant should live in or around New York City

Cherries on top:

  • Completing a checklist brings a smile to your face
  • You ask questions when you have a sliver of doubt
  • Helping shape the future of digital media and advertising interests you
  • You always handle client communications and customer feedback quickly, and with friendly and well-written responses 


To apply:
Please send resume and cover letter to jobs@insidehook.com. No staffing agencies or consulting firms, please. InsideHook is an Equal Opportunity Employer.

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PRODUCTION INTERN (EDITORIAL)

Your dream is to write or design things and get paid for it.

If you’d be honored to toil thusly, then you could be the next (paid!) editorial intern for InsideHook, the essential lifestyle pub for adventurous and discerning men.

This is a rare opportunity, offering a chance to work directly with the editors and executive team.  The role will be fluid and fast-paced, ranging from nitty gritty research, production and analytics work to writing and reporting pieces and contributing to our long-term strategy.

You should be passionate about men’s lifestyle content: read the blogs, enjoy the books, dress the part, and understand that your father, while not perfect, knows a damn spot more than you do.

Helpful: Experience with social media, HTML, photography, the Adobe Suite (Photoshop, InDesign) or mixing drinks.

Responsibilities:

  • Collaborate with our editorial team and freelancers to produce, copy-edit and fact-check daily editorial content
  • Work with our ad-ops team to ensure clean and timely deployment of our email newsletters each day
  • Edit, cut and upload photos to our CMS
  • Use our various analytics platforms (Google Analytics, Sailthru, Facebook Insights) to generate reports for the editorial team
  • Work with our homepage editor to update the site each day
  • Pitch and write occasional editorial features
  • Contribute to editorial planning and strategy process
  • Help manage social media presence
  • Collaborate closely with advertising and marketing departments

Qualifications:

  • Applicants must have experience either A) writing and reporting for their college publications or for other publications, preferably with a style or activities focus; or B) doing graphic design work for a publication, brand or website
  • Working knowledge of Microsoft Excel, Google Docs and Photoshop
  • Enthusiasm, reliability and a team-oriented attitude
  • Quick-learner and self-starter comfortable with rapid change
  • A sense of humor

Terms and Instructions:

Part or full-time availability desired for at least three months (NY only). Both students and recent grads accepted, but must be available for at least 25 hours per week. Send resume, brief cover letter including qualifications and aspirations, and three writing OR graphic design samples (can be links or PDFs) to kirk+freelance@insidehook.com. Please include start date availability.

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