Careers


InsideHook is the leading digital lifestyle platform for accomplished and adventurous men. From style to travel to dining, vehicles to watches to fitness, our editors are passionate about bringing our audience the latest and greatest. It’s a job we take seriously, and one we’ve been at for almost a decade.

InsideHook is an innovator in branded entertainment, providing native solutions, custom content and video, event activation and other innovative programs for premium and luxury brands.

Open Positions

Updated: August 15, 2022.

ART DIRECTOR (New York, NY)

InsideHook is looking for an Art Director to join our growing team. This is a full-time, salaried position with generous benefits.

What We Do and Who We Are:

InsideHook is an essential lifestyle guide for sophisticated metropolitan men: guys 25 – 35 who have limited time, great taste and a thirst for experiences. InsideHook readers are decision makers and trendsetters who drive the aspirations of the demographic; they are influencers in the original sense of the word. We are the definitive authority on everything these men need to know about style, travel, food and drink, health and wellness, autos, tech, culture and gear.

InsideHook has 10 email editions: our flagship daily email; seven twice-weekly — local editions in New York, Chicago, LA, San Francisco, DC, Texas and Miami; The Goods, our daily newsletter on the world of products, deals and e-commerce; and The Journey, our Sunday travel newsletter.

InsideHook’s sister company, InsideHook Studios, partners with celebrity talent to create media companies and entrepreneurial projects stemming from media. Neil Patrick Harris’ Wondercade, which launched in Fall 2021, is our first such project.

Overview

The Art Director will work closely with the Editorial, Audience and Branded Content teams to establish and maintain InsideHook’s visual identity across all channels and touchpoints, including but not limited to: email newsletters, websites, branded content campaigns, social media, B2B and B2C marketing materials, and events and activations. They will also be responsible for day-to-day graphic design and photo editing of our primary content platforms.

The ideal candidate will be a creative, talented, accomplished designer, with a portfolio of projects as strong as their track record of success. They will be deeply collaborative, working cross-functionally with all of InsideHook’s business units, and their clients and partners. The ability to thrive under tight deadlines, and interpret feedback from internal and external partners is essential. The Art Director will be expected to juggle multiple assignments and deadlines, so impeccable time-management skills are a must.

Responsibilities

  • Manage the design process of all editorial and branded features from ideation to execution, creating attractive, impactful layouts and visual features to complement our content, in partnership with our Director of Branded Content and Editor in Chief
  • Edit photography for our website and emails on a daily basis. Create illustrations on a regular basis. Oversee and commission original photography on an ad-hoc basis.
  • Design compelling materials for our sales, marketing and branded content teams to take out into the marketplace, including but not limited to brand decks, one-sheets and project mocks
  • Conceive and deliver UX wireframes for new projects such as websites, website redesigns, email templates, etc., partnering with key stakeholders including the Creative Director, Director of Branded Content, Editor in Chief, Lead Engineer and CEO
  • Establish and maintain a visual style guide, partnering with the branded content, content, sales and audience teams
  • Design all printed/physical collateral for all InsideHook events (signage, merch, etc.)
  • Attend both studio and remote shoots (photo or video), assisting the Creative Director in realizing a considered and cohesive visual identity
  • Work with the audience/social media  team on the production of high-touch imagery and graphics both templates and one-offs — for all platforms
  • Manage a design project calendar with respect to all deadlines
  • Provide constructive feedback throughout the editorial process

Requirements

  • 4+ years of experience working in a fast-paced editorial, publishing or advertising environment
  • A proven track record of creating compelling visuals across various mediums and formats: web, email, print, social, infographics, illustrations, photography, etc.
  • Expert command of the entire Adobe Creative Suite (Photoshop, Illustrator, InDesign, Lightroom)
  • A passion for typography, brand identity and design theory, and the ability to translate that passion into a cohesive and consistent product
  • Working knowledge of — or at least some experience with — HTML and Content Management Systems (WordPress or similar)
  • Bonus points for experience with one or more of the following disciplines: illustration, photography, videography and UX design
  • Interest in men’s lifestyle topics, and knowledge of visual trends throughout the landscape
  • Ability to incorporate feedback from clients and creative team, as well as the conviction and tact to defend creative choices you feel strongly about
  • Ability to stay organized, meet deadlines, balance priorities and work well under pressure
  • Strong leadership skills and the proven ability to play nice with others; adaptability and collaboration are hallmarks of our editorial process
  • Intense and unrelenting attention to detail
  • Applicants should live in or around New York City. Our office is on a hybrid WFH/work-in-office schedule.

To apply:

Please send your (good-looking) CV, cover letter and portfolio — with 3-5 relevant design samples highlighted — to Besjana Hasani. No staffing agencies or consulting firms, please. InsideHook is an Equal Opportunity Employer.

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SENIOR EDITOR (New York, NY)

InsideHook is looking for a Senior Editor to join our rapidly growing team. The ideal candidate is an experienced writer and editor with a proven track record of crafting, assigning and editing lifestyle content across a variety of categories (travel, food, drinks, style, auto, health and fitness, etc.).

This is a full-time position based in New York City with a competitive compensation package and excellent health benefits and perks, such as unlimited paid time off.

About InsideHook

InsideHook is the essential guide to culture, wellness and leisure built for curious men. Our readers are interested in the fast-changing world around them, having great experiences and being influencers in the original sense of the word. InsideHook is the definitive authority on everything these men need to know about style, travel, food and drink, health, autos, tech, culture and gear.

We have nine email editions: our flagship daily email; seven local editions in New York, Chicago, LA, San Francisco, DC, Texas and Miami; The Goods, our daily newsletter on the world of products, deals and e-commerce; and the Journey, our Sunday travel newsletter.

InsideHook’s sister company, InsideHook Studios, partners with celebrity talent to create media companies and entrepreneurial projects stemming from media. Neil Patrick Harris’ Wondercade, which launched in Fall 2021, is our first such project.

Overview

The Senior Editor will report to InsideHook’s Editor-in-Chief and write, assign and edit content daily across all of our verticals under the broader categories of culture, wellness and leisure. The writing will be a mix of short briefs, features (800-1200 words) and occasional longer, reported features and packages.

The Senior Editor will be tasked with generating a steady flow of new and interesting stories, ideas, and packaging concepts; and executing them all in a timely manner. In addition to daily writing, there is ample opportunity to assign work to freelance writers and shepherd the content all the way through the editorial process to publication.

Responsibilities:

  • Find and pitch topical daily stories to be written in a timely manner for each day’s news cycle
  • Write 2-3 feature stories per week (800-1200 words), including profiles, trend stories, reviews, think pieces and other formats that dip into each of our coverage areas
  • Cultivate and maintain a stable of freelance writers, soliciting pitches from them regularly
  • Assign stories to freelancers and edit 1-2 pieces per week from those contributors
  • Work with the Editor-in-Chief and Executive Editor to maintain an editorial calendar and explore new ways to innovate InsideHook and its content
  • Produce and publish articles within our CMS platform, including occasional cutting and uploading of imagery, and paying close attention to SEO best practices
  • Use our analytics platforms (Parse.ly, Google Analytics, etc) to evaluate performance metrics, and take informed, actionable steps to improve content

Qualifications:

  • 3+ years experience writing, assigning and editing lifestyle content — travel, dining, drinking, style, sex, health and fitness, etc — preferably for a digital or print publication
  • A true generalist, with lots of knowledge across all of our main coverage areas
  • An idea machine, as well as a skilled and fast writer
  • Experience with common CMS tools (WordPress or similar)
  • A deep knowledge of SEO best practices and other website functionalities
  • A pool of freelance contributors with expertise in specific topics, and the ability to identify and recruit additional freelancers as needed
  • Enthusiasm, reliability and a team-oriented attitude
  • A sense of humor, both in copy and in life
  • Quick learner and self-starter comfortable with tight deadlines. Ability to stay organized, balance priorities and work well under pressure.
  • Applicant should live in or around New York City — this is a hybrid WFH/in-office role

To Apply: Send a resume, writing samples/portfolio and a brief cover letter to Besjana Hasani. Please don’t send form letters — we want to know why you want to work here specifically, and how you’re uniquely qualified to do so.

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BRANDED CONTENT PRODUCTION DIRECTOR (New York, NY)

InsideHook is looking for a Branded Content Production Director to join our rapidly growing team. This individual will lead the Branded Entertainment department and oversee the creative ideation process and seamless production and execution of best-in-class programs for a suite of luxury advertisers. The ideal candidate is a strategic, solution-oriented, creative thinker and eager collaborator with impeccable project management skills. They will work closely with InsideHook’s Sales and Revenue divisions and will report to the VP of Revenue.

About InsideHook

InsideHook is an essential lifestyle guide for sophisticated metropolitan men: guys 25-35 who have limited time, great taste and a thirst for experiences. InsideHook readers are decision-makers and trendsetters who drive the aspirations of the demographic; they are influencers in the original sense of the word. We are the definitive authority on everything these men need to know about style, travel, food and drink, health and wellness, autos, tech, culture and gear.

InsideHook has 10 email editions: our flagship daily email; seven twice-weekly — local editions in New York, Chicago, LA, San Francisco, DC, Texas and Miami; The Goods, our daily newsletter on the world of products, deals and e-commerce; and The Journey, our Sunday travel newsletter.

InsideHook’s sister company, InsideHook Studios, partners with celebrity talent to create media companies and entrepreneurial projects stemming from media. Neil Patrick Harris’ Wondercade, which launched in Fall 2021, is our first such project.

Responsibilities:

  • Lead a team of presale marketers and post-sale campaign managers, from day-to-day execution to long-term career development
  • Pre-Sale:
    ○ Participate in brainstorming and ideation processes, both in response to RFPs and for proactive outreach
    ○ Review all proposals, one-sheets and other client-facing materials before they’re submitted to ensure cohesion, polish and alignment with InsideHook’s content purview and voice. Review all media plans to ensure accuracy.
  • Post-Sale:
    ○ Supervise a team of post-sale campaign managers as they execute a range of multi-platform programs, including co-branded editorial, custom video and photos, and live events
    ○ Support colleagues, as needed, in their management of sold campaigns. Partner on the creation and distribution of campaign materials (kick-off decks, execution timelines, creative briefs, mood boards) and the management of internal and external deliverables
    ○ Approve all creative before it’s shared with a client, ensuring that it aligns with the original concept, is in line with the InsideHook brand and that the visual aesthetic is on-point
  • Production
    ○ Spearhead production of custom video and photo assets: Guide the creation of creative briefs and mood boards, generate budgets; review execution and production timelines and; manage the post-production process
    ○ Collaborate with colleagues to vet talent, source crews and locations, and build out shoot day Run of Shows
    ○ Manage production on set, from talent to the crew to schedules
    ○ In partnership with internal team, creative talent (directors, DPs, editors) and clients, ensure that video and photo assets achieve the overall target aesthetic and are of the highest quality
    ○ Apply the same level of management and detail to live events and activations
  • Strategy
    ○ With the VP of Revenue, drive development, implementation and growth of core offerings and capabilities for InsideHook + IH Studios. We are always looking for big ideas and never-been-done-before executions.
    ○ Partner with Ad Ops and Audience to map out strategy and implementation for new ad products, and to monitor performance across units and platforms

Qualifications

  • 5+ years experience in branded content for a digital lifestyle publication, in pre-sale ideation and marketing, post-sale campaign execution or a combination of the two
  • Strong leadership skills and the ability to successfully manage a team and inspire peers. A passion for collaborative, cross-functional work.
  • Proven experience producing custom photo and video content
  • Excellent written and verbal communication skills, with an emphasis on clear, confident client-facing correspondence
  • Creative problem solver with the ability to manage multiple projects, deadlines and personalities.
  • A track record of flawless project management
  • Comfort and ease in presenting ideas and execution strategies to internal teams, clients and C-Suite executives
  • A hunger for success and openness to experimentation — this is a position for action-oriented, strategic risk takers
  • Ability to stay organized, balance priorities and work well under pressure; projects are to be delivered on time and on budget
  • Working knowledge of Google Suite, Microsoft Office and Photoshop
  • Strong desire to play nice with others; collaboration is a hallmark of our company culture
  • Applicants should live in or around New York City

To Apply: Please send a resume and cover letter to Besjana Hasani. No staffing agencies or consulting firms, please. InsideHook is an Equal Opportunity Employer.

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Updated: August 15, 2022. We currently have no other open positions. Still, we love hearing from brilliant, talented and eager folks interested in our mission. Feel free to reach out with a note and resume at jobs@insidehook.com.