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One unfortunate consequence of the rising popularity of watches as collectibles is that timepieces are increasingly expensive. In any given month, we acknowledge that the new releases in this roundup can feel downright prohibitive. The upside? That was very much not the case this March.
From a colorful $500 Shinola to a sub-$2,000 Doxa diver, and a similarly priced Nomos with an in-house movement to a handsome automatic Tissot on a bracelet for under $1,000, this March absolutely rips with respect to price. (Don’t worry, haute horlogerists — there are a couple of eye-watering pieces from Moser and Parmigiani on here for you, too.)
It’s good timing, as April is Watches and Wonders month, which means five- and six-figure fare as far as the eye can see. So get ‘em while they’re hot, friends. These are some of the best — and most affordable! — watches of March 2026.
With the Sub 200 II, Doxa refines one of its most accessible dive watches while introducing several new features. The updated model retains the brand’s distinctive Sub case shape but slims the profile to 12.8mm and introduces fumé dials — a first for the permanent Sub collection — available in black, gray, blue, green and red. A more assertive variant pairs a full black DLC-coated case with a deep “redcoral” dial. True to the brand’s tool-watch roots, the piece features a unidirectional dive bezel, a domed “glass box” sapphire crystal and a robust automatic movement, while new Milanese mesh and textured rubber strap options broaden its everyday versatility.
A youthful spirit has long been part of the DNA at Nomos, and the latest additions to the Club Campus line continue that tradition with two vibrant new dial colors: “all olive” and “full rose.” Designed as approachable mechanical watches for life’s milestones — whether a graduation, first job or another personal achievement — the hand-wound models combine the brand’s clean, Bauhaus-inspired aesthetics with playful accents across the dial. Available in 36mm and 38.5mm stainless steel cases, they feature the Club Campus signature mix of Roman and Arabic numerals (a “California” dial), while a solid caseback contains the in-house, hand-wound cal. DUW 4001 and offers space for a personalized engraving.
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Lean and purposeful skin divers are having a moment again. Case in point, the Sub-37 Legend, in which Squale returns to the proportions that defined the golden age of underwater instruments. The watch pairs a compact 37mm housing — faithful to the era when dive watches were built with more reasonable proportions — with a vintage-inspired glass box sapphire crystal and a clean, highly legible dive bezel. Old Radium Super-LumiNova on the dial and hands ensures visibility in low light, while a no-date Sellita SW200 automatic movement powers the watch beneath a solid caseback. Water-resistant to 300 meters and delivered on a rugged Bonetto vulcanized rubber strap, each individually numbered Sub-37 underscores Squale’s longstanding tool-watch pedigree.
Few watches capture mid-century practicality quite like the Visodate. With its latest update, Tissot revisits the model that helped introduce the brand’s integrated date display back in 1954. The new editions retain the collection’s clean, vintage-inspired character with a slim 39mm case, domed dial and box-style sapphire crystal. Three variants lead the lineup: a silver dial with gold-tone accents on brown leather, a deep blue textured dial on a steel beads-of-rice bracelet, and a minimalist black-dial version with the same bracelet. Inside beats the automatic Powermatic 80 movement with an 80-hour power reserve and a Nivachron balance spring for improved resistance to magnetism and temperature fluctuations.
For proof that camo is back in a big way this season, look no further than the digital GA2100CM-5A and GA2100CM-8A, in which G‑Shock gives its popular “CasiOak” silhouette a stealthy update. Both references feature a camouflage pattern that cleverly conceals the brand’s signature “G” motif within the design, highlighted by subtle metallic printing that adds depth. The lineup arrives in two colorways: a lighter sand-and-green palette and a darker gray-and-red/brown execution. Built around the GA-2100’s familiar carbon-reinforced case and analog-digital display, the watches also employ bio-based resin for the bezel and strap — an environmentally minded material derived from renewable resources — proving that rugged functionality and contemporary style can coexist on the same wrist.
The Parmigiani Fleurier Tonda PF Automatic 36mm Alta Rosa introduces a new chromatic expression within the brand’s refined Tonda PF collection, pairing classic proportions with a softly nuanced dial. Housed in a slim 36mm stainless steel case with a platinum knurled bezel, the watch maintains the understated elegance that defines the line. Its pinkish “Alta Rosa” tone, meanwhile, is paired with the collection’s signature Grain d’Orge hand-guilloché, designed to catch and diffuse light rather than dominate the design. Power comes from the in-house PF770 automatic caliber, visible through the sapphire caseback and finished with Côtes de Genève and a skeletonized 22K rose-gold rotor.
Looking for an excellent watch to gift a young collector? The Shinola Detrola, first launched in 2019 as an accessible entry point into the brand’s catalog, just returned this spring in its most colorful form yet. Designed and assembled in Detroit, the playful quartz-powered model is now offered in three new executions — Aqua Green, Deep Olive and Blue — each pairing a vivid central dial tone with contrasting accents and matching rubber straps. Housed in a lightweight 41mm case with a stainless steel core wrapped in TR90 resin, the Detrola balances durability with easy wearability. Inside beats Shinola’s Argonite 705 quartz movement, while a sapphire crystal and 50-meter water resistance ensure everyday practicality.
Blending military heritage with a dose of mischief, the Bremont Altitude MB Meteor “Felix the Cat” pairs the British brand’s rugged pilot-watch platform with one of aviation’s most recognizable mascots. Created in collaboration with Universal Products & Experiences, the limited edition draws inspiration from Felix the Cat’s long association with U.S. Navy aviation squadrons, where the character has served as a good-luck symbol for decades. The 42mm Grade 2 titanium Trip-Tick case receives a stealthy black DLC finish, while the dial features a luminous Felix running off with the numeral six. Inside beats Bremont’s BB14-AH automatic movement, protected by the MB series’ shock-absorbing mount and anti-magnetic shielding.
Introduced in 1940, the Benrus Sky Chief returns in a modern reissue that remains faithful to the brand’s aviation heritage. Designed for use by pilots using a legible triple-register layout and a navigational minute counter, the Sky Chief was originally a cockpit-ready chronograph made during the golden age of flight. The 2026 version retains the original’s balanced proportions with a 36mm stainless steel case and a domed sapphire crystal that collectors love. Powered by a COSC-certified ETA 2894 automatic chronograph movement, it’s offered in Stratus Grey and Cirrus White dial variants, combining period charm with modern reliability.
Created to celebrate the start of the Formula 1 season and the new BWT Alpine livery, the H. Moser & Cie. Streamliner Alpine Drivers Pink Edition brings the brand’s Streamliner chronograph into the fast lane with a bold new look. The 42.3mm steel watch features a fully skeletonized dial accented with vivid pink Globolight indices and hands, revealing the flyback chronograph architecture of the in-house HMC 700 automatic caliber developed with Agenhor. Designed with motorsport timing in mind, the movement delivers a 72-hour power reserve and a central chronograph display for elapsed minutes and seconds. It’s paired with the H. Moser & Cie. Streamliner Alpine Mechanics Pink Edition, a connected companion watch created for the team working behind the scenes in the paddock; they’re sold together in a limited run of 50 sets.
With the launch of the C63 True GMT, Christopher Ward introduces a traveler’s sports watch powered by its new in-house CW-002, the brand’s first “flyer” or “true” GMT movement. Housed in a 40.5 mm stainless steel case, it features an independently jumping local hour in conjunction with a 24-hour GMT hand that tracks home time (or any second time zone), a configuration favored by frequent travelers. The dial features a distinctive layered layout with a power-reserve indicator at 9 o’clock, small seconds at 6, and a date window at 3 o’clock beside a partially openworked view of the movement’s GMT bridge. COSC certified and offering a substantial five-day power reserve, the watch blends contemporary design with serious mechanical credentials. It’s available for pre-order with either a black dial with turquoise accents or a silver-white dial with orange highlights, paired with a rubber strap or steel bracelet.
The latest generation of the Longines Hydroconquest refines the brand’s long-running dive watch with a series of aesthetic and technical updates. Offered in 39mm and 42mm stainless steel cases, the redesigned models introduce new lacquered dial options in blue, black and green, alongside a distinctive frosted blue variant, paired with ceramic bezels in five colorways. Inside beats the Longines-exclusive cal. L888.5 automatic movement, equipped with a silicon balance spring and delivering a 72-hour power reserve while offering enhanced resistance to magnetic fields. The collection also introduces Milanese mesh bracelet options for the first time, complementing the traditional steel bracelet with micro-adjustment clasp.
In addition to its revamped Hydroconquest, Longines announced a new volume, available in May, that explores the stories behind some of its most historically significant timepieces. Longines: Watches That Made History, written by journalist Pierre-André Schmitt in collaboration with collectors and the brand’s heritage team, presents 50 timepieces alongside the figures who relied on them — from pioneering aviators such as Amelia Earhart, Amy Johnson and Charles Lindbergh to scientists like Albert Einstein. Richly illustrated with hundreds of archival images, it traces how precise timekeeping shaped aviation, sport, science and exploration across the 19th and 20th centuries. Given that Longines made some of the best — and best-looking — watches of the last 100 years, it’s a perfect coffee table book.
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