Vital Choice’s Frozen Fish Is on Sale

Sometimes frozen for less is better than fresh

Updated May 22, 2025 11:33 am EDT
Frozen is the new fresh for less.
Frozen is the new fresh for less.
Vital Choice

Nota bene: All products in this article are independently selected and vetted by InsideHook editors. If you buy something, we may earn an affiliate commission.

The price of high-quality protein has never been on the accessible side, so we feel compelled to let you know when you can get a little more bang for your buck in the grocery department. Right now Vital Choice, the online fishmonger, has a few deals lasting throughout the Memorial Day Weekend (and beyond) that you should be taking advantage of.

  • From now through to June 2, you can use the code GRILL50 to receive $50 off of orders worth $249 or more
  • From now through to June 2, you can take 10% off orders $99+, 15% off $129+, and 20% off $199+ with code SAVEFISH
  • From now through to June 2, you can take $10 off orders $99+, $20 off $129+, and $40 off $199+ with code FISHTIER
  • Just so you don’t forget — you can receive an InsideHook exclusive discount of 15% off orders $99 and more when you use the code INSIDEHOOKVC at checkout before December 31 of this year

We’ve raved about Vital Choice before because they deserve it. The brand that was brought to life by Alaska fisherman (and if you know, you know they prioritize seafood quality in AK) who believed that wild Alaskan salmon was one of the best things you could eat. Now, they’ve expanded their portfolio to include all kinds of sustainably-sourced fish, caviar and other marine-coded foods.

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You can order individual portioned cuts of fish if you’re looking for something in a pinch, but if (nay, when) you realize that you love their product, Vital Choice offers seafood subscription boxes. There are four different subscription boxes that can be automatically shipped to your door, which inevitably alleviates some of your grocery shopping duty.

To get you started, we’ve linked a variety of their goods below that you can save on as a gateway order into the world of buying better seafood. As always, feel free to exercise your own free will and load up via the rest of their site here.

Meet your guide

Hanna Agro

Hanna Agro

Hanna Agro is an Assistant Editor at InsideHook. She writes commerce reviews and roundups and helps run the social media accounts. You can find her running around the city filming and editing content or in the office typing away. She lives in Manhattan and loves trying new restaurants, strolling through Riverside Park and sitting down with a good book. She…
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