Shinola’s New HQ Has Watches, Bikes and Other Fine Things

Because there’s no place like a custom watch bar

By Shari Gab

Shinola’s New HQ Has Watches, Bikes and Other Fine Things
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14 April 2017

Barbers, tailors, spouses: if you find someone reliable, you stick with ‘em.

And if it’s well-crafted goods you’re looking for, you turn to Shinola.

Open today, the Detroit heritage brand’s new 2,651-square-foot DUMBO outpost comes fitted with bikes, leather goods, home audio, killer coffee and eats from Smile and an extensive Willard custom watch bar.

shinola (7 images)

And they’re having a party celebrating a limited-edition collab this weekend for Jackie Robinson’s 70th anniversary. Don’t worry, you’re invited.

This Saturday — Jackie Robinson Day — the Brooklyn flagship is hosting a block party from 12-4 P.M. with ballpark eats, games and beats by special guest DJ Questlove. To boot, Shinola is donating 20% of the sales from the the day to Answer the Call, an organization supporting the families of fallen servicemen and women of the NYPD and NYFD.

Ahead of the party, we caught up with Shinola Creative Director Daniel Caudill on the five pieces at the new store he advises not to miss.

Jackie Robinson Watch
A 42mm stainless steel chronograph with a midnight blue dial, brown alligator strap and number-42 engraving in honor of Robinson’s retired uniform. Limited to 442 pieces and available as a packaged set which also includes a mini pennant, customized scorebook, a set of three pins and a four-pack of postcards. Two words: Father’s Day.

Shinola + New Era Jackie Robinson Baseball Cap
Understated and very cool, the limited-edition flannel grey cap has Robinson’s historic quote etched under the rim: “Above anything else, I hate to lose.”

Bolt Five Pocket Card Case
Holds all the cards. Smart, simple, durable — you can’t go wrong.

Detroit Arrow Bike
Shinola’s single-speed bicycle. Manufactured at Waterford Precision Cycles in Wisconsin from US and imported steel, it’s a steely two-wheeled dream machine. It looks good; it makes you look good.

Travel Tote
Shinola just released a ballistic nylon tote with detachable shoulder strap and short carrying handle. There's a hidden outside pocket and padded side pocket allow for easy access and organization. Looks mad handsome, too.

photos courtesy of  Noah Fecks

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