With Harley-Davidson busy hemming and hawing over EVs and recruiting Instagram influencers, true-blue hog enthusiasts might be feeling left out.
Where’s the muscle? The swagger? Good ol’ batsh*t bike building?
That mantle has been taken up by none other than the Swiss — in the form of this Harley-Davidson Blue Edition, a gold-plated, diamond-studded and spellbindingly blue bike made in collaboration with watchmaker and jeweler Bucherer. According to Maxim, the $1.79 million price tag makes it the most expensive new bike ever made.
The build, more specifically, is a product of three entities: Bucherer Fine Jewellery, Carl F. Bucherer watchmakers and boutique Harley workshop Bündnerbike. The conceit here is that this motorcycle is the latest member of the Bucherer Blue Editions — a series of watches inspired by the color and created in collaboration with some of the world’s most respected horologists, from Longines to Audemars Piguet.
The base for this particular edition is a Harley-Davidson Softail Slim S — with a V-twin engine pumping out 100 HP and a top speed of 117-MPH — but everything from the rims to the tips of the handlebars is custom.
Speaking of those handlebars: they’re capped with Bucherer Fine Jewellery’s Dizzler rings (with five in total on the bike, accounting for a whopping 360 diamonds). And two glass-domed safes are built into the tank; the left houses a 5.40 carat-diamond Solitaire Heaven ring, the right a Carl F. Bucherer watch based on the Patravi TravelTec II. Rose gold plating is featured throughout, including on every single screw. And that iridescent blue paint job? You only get that specific hue when the entire bike is first plated in silver.
For us in the States, this pairing seems unexpected to say the least. But given the Bucherer Group’s recent purchase of Tourneau, America’s largest watch retailer, maybe they’re just trying to impress us Yanks.
And you know what? It’s working.
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