Alex Lauer

Alex Lauer is the features editor at InsideHook. Since joining the company in 2016, he’s covered a wide range of topics, including cars, the environment, books and business. His reporting broke stories on the rise of Bookshop (the anti-Amazon online bookseller), the fall of Best Made Company (and sale to Duluth Trading) and the false promises of a supposedly “environmentally-friendly” NFT initiative. His hands-on methods — driving in a Sherp (of Kanye West fame) in northern Minnesota and idling in the electric Ford Mustang Mach-E for 12 hours in the middle of winter — offer a reliable and unique perspective on popular issues. Previously, he wrote for City Pages in the Twin Cities after graduating from the University of Minnesota. After starting at IH in New York City, he now lives in Minneapolis, MN. Follow him on Instagram: @alexlauer.

All Articles From Alex Lauer

How to Car Camp in a Porsche, According to Brock Keen of @996RoadTrip

Keen tells us the story behind his Instagram-famous 911 Carrera 4S — the one with the rooftop tent

Robert Herjavec Knows How to Win Friends and, More Importantly, Porsches

The Emmy-winning “Shark Tank” veteran explains how he amassed his enviable car collection, and why his 911 Speedster is a favorite even among rarities from Ferrari and Lamborghini

I Found the Antidote to American Polarization at the Minnesota State Fair

The press descended on the 12-day festivities to highlight pro- and anti-Tim Walz factions, missing the point of the country's best fair in the process

What’s It Like Owning the Most Hated Vehicle in America?

The Tesla Cybertruck is an object of relentless online derision. An owner shares what driving the electric pickup on a daily basis is really like.

Forget Waxed Canvas, Your Closet Needs Fire Hose Canvas

Cooler weather calls for this under-the-radar workwear from Duluth Trading

Lincoln Eyes SUV Supremacy and a Retro Hypercar Emerges at Monterey Car Week

These six new vehicles stole the show during California’s annual automotive extravaganza

The Joy of Reading About Summer Vacation While on Summer Vacation

Need an antidote to a crap summer? Try some cheesy escapism.

“House of the Dragon” Falters, Leaving the Fantasy Throne Open for the Taking

A second season stuffed full of filler means “Rings of Power” or “The Wheel of Time” could nab the swords-and-sorcery crown

Chevy’s Mind-Boggling ZR1 Has a Feature Not Seen on a Corvette Since 1963

The design team paired a retro Easter egg with the supercar’s four-figure horsepower

Why a Faribault Blanket Is One of Our Favorite American-Made Products

Ross Widmoyer, CEO of the 159-year-old mill, walks us through the process of making the finest wool blanket in the country

Why I Recommend Smithey Skillets More Than Any Other Cast Iron

Founder Isaac Morton started as a cast-iron collector. Now he’s making the next generation of heirloom-quality cookware.

How Brant & Cochran Brought Axe-Making Back to Maine

Mark Ferguson tells the story behind the gorgeous workhorse that is the Allagash Cruiser, which includes blood, sweat, tears and a downer of a pizza party

Review: Is Breeo’s Smokeless Fire Pit the One to Rule Them All?

The American-made brand’s X Series is rougher, tougher and heavier than the ubiquitous Solo Stove

The Adventure of a Lifetime Is Hiding in Plain Sight

In an era of Everest backlogs and space tourism, the bucket list trip you should consider is paddling down the Mississippi River

One’s a Conservative, One’s a Liberal. Here’s Their Secret to Friendship.

Even though the Republican-Democrat chasm seems wider than ever, two men in Minnesota built a bridge across

Patagonia’s Major Microplastic Problem

The outdoor gear brand has long been heralded as proof that a for-profit company can balance consumerism and environmentalism. Then the microfibers were found.