Alex Lauer

Alex Lauer is the features editor at InsideHook. Since joining the company in 2016, he’s covered a wide range of topics, including cars, the environment, books and business. His reporting broke stories on the rise of Bookshop (the anti-Amazon online bookseller), the fall of Best Made Company (and sale to Duluth Trading) and the false promises of a supposedly “environmentally-friendly” NFT initiative. His hands-on methods — driving in a Sherp (of Kanye West fame) in northern Minnesota and idling in the electric Ford Mustang Mach-E for 12 hours in the middle of winter — offer a reliable and unique perspective on popular issues. Previously, he wrote for City Pages in the Twin Cities after graduating from the University of Minnesota. After starting at IH in New York City, he now lives in Minneapolis, MN. Follow him on Instagram: @alexlauer.

All Articles From Alex Lauer

A Shark Watch, Navy Prototype and 8 Other Bulova Watches to Gift This Year

Whether they’re a collector or need one timepiece to do it all, we’ve got a pick for the people on your list

The Best Cyber Monday Deals for Your Home and Kitchen

Saunas, Brooklinen towels and sheets, cast iron skillets and much, much more

An Ode to the Carving Sweater, the Unsung Hero of Festive Menswear

You should be dressing like Dylan McDermott in the ‘90s remake of “Miracle on 34th Street” from now through New Year’s

Why the Hydrow Became My Exercise Snack of Choice

It turns out the home rowing machine is just as good for packing in short workouts during busy days as it is for long, sustained efforts

First "Frozen," Now "Gatsby." What Trail Will She Blaze Next?

Aisha Jackson has thrilled Broadway audiences by putting her signature stamp on classic characters. She thanks the “Black luminaries who paved the way,” even as she picks up that mantle herself.

The New “Flex” Among Musicians Is an Affordable American Watch

On his new album, Tyler Childers opens with a shoutout to Nashville’s Weiss Watch Company

You Should Take Ford’s “Model T Moment” Seriously This Time

CEO Jim Farley’s comments may seem like déjà vu, but plenty has changed for the automaker since the F-150 Lightning

5 Hugely Underrated Products I Use Every Day

These are my must-have products, from Yeti to Shinola

How Do You Save a TV Show? Try Billboards, Sky Banners and 200,000 Petitions.

Some viewers simply move on when their favorite show is canceled. Fans of “The Wheel of Time” chose to put up a fight.

Even Jack White’s Midlife Crisis Car Is Cooler Than Yours

For his 50th birthday, the rock star got a 1991 Suzuki Samurai he’s “been trying to find for 6 years”

How AI Helped Amplify a Falsehood About Jaguar’s “Woke” Rebrand

If you were on X last week, you may have seen a story about Jaguar’s sales decline that omitted the most important piece of information

The Hypercar and the Bespoke EV: GM Takes on European Luxury

General Motors is throwing a one-two punch across the pond with the new Chevrolet Corvette ZR1X and Cadillac Celestiq

The State of American Manufacturing, According to 10 Companies

What’s the reality like for U.S. brands making blankets, furniture, cookware and watches? We asked them.

Hydrow Pro Rower Review: I Didn’t Expect to Love It This Much

Treadmills, bikes and ellipticals are the traditional home-fitness heavyweights. But don’t overlook the rowing machine, especially this model.

America Loves Meat Again. I’m Sticking With the Fake Stuff.

Even as beef boosters flood the zone against plant-based alternatives, the imitators are getting more delicious (and guilt-free) every day

“The Wheel of Time” vs. Too Big to Fail TV

The most inventive and startling show of the year is being drowned out by conversation-dominating snoozefests