Alex Lauer

Alex Lauer is the features editor at InsideHook. Since joining the company in 2016, he’s covered a wide range of topics, including cars, the environment, books and business. His reporting broke stories on the rise of Bookshop (the anti-Amazon online bookseller), the fall of Best Made Company (and sale to Duluth Trading) and the false promises of a supposedly “environmentally-friendly” NFT initiative. His hands-on methods — driving in a Sherp (of Kanye West fame) in northern Minnesota and idling in the electric Ford Mustang Mach-E for 12 hours in the middle of winter — offer a reliable and unique perspective on popular issues. Previously, he wrote for City Pages in the Twin Cities after graduating from the University of Minnesota. After starting at IH in New York City, he now lives in Minneapolis, MN. Follow him on Instagram: @alexlauer.

All Articles From Alex Lauer

This Machine Melts ICE: The Protest Songs Galvanizing Minneapolis, and Now the Entire Country

Minnesota musicians processed their grief through song and inspired countless others in the process. Now, Bruce Springsteen and Dave Matthews are amplifying the message.

Airstream Tries a New Tactic to Sell RVs: Build Something Accessible

The World Traveler offers plenty of space, an easy towing experience and a (relatively) affordable price point in a classic silver bullet design

A Dictator Wore His Brand. Now What?

Some of the first images of Nicolás Maduro in U.S. custody showed him sporting a hoodie from Origin, a clothing brand based in Maine. Founder Pete Roberts decided to “lean into it.”

Broadway’s Underdog Delusion

Scrappy original musicals tend to charm critics and, eventually, audiences. The latest entry into this category seems to have cast the same spell, just without the magic.

My Hydrow Is a 2-in-1 Rower: Exercise Machine and Mini Vacation

It may be -15 degrees outside, but in here on my rowing machine, it’s summer in Oahu

Buying a New Car Used to Be a Given. Now It’s a Luxury.

Despite President Trump’s claim that car prices “are coming down fast,” some Americans are facing the reality that they may be out of the new-vehicle market for good

The Best of Bulova: 6 Watches to Know, From the Lunar Pilot to the Sea Hunter

Bulova solidified its legacy in the '70s, but it continues to churn out watches worth adding to your collection

Amazon Flushed a Galvanizing Year for TV Down the Toilet

Two shows this year rose above the milquetoast pack. So why did Prime Video cancel them both?

A Shark Watch, Navy Prototype and 8 Other Bulova Watches to Gift This Year

Whether they’re a collector or need one timepiece to do it all, we’ve got a pick for the people on your list

The Best Cyber Monday Deals for Your Home and Kitchen

Saunas, Brooklinen towels and sheets, cast iron skillets and much, much more

An Ode to the Carving Sweater, the Unsung Hero of Festive Menswear

You should be dressing like Dylan McDermott in the ‘90s remake of “Miracle on 34th Street” from now through New Year’s

Why the Hydrow Became My Exercise Snack of Choice

It turns out the home rowing machine is just as good for packing in short workouts during busy days as it is for long, sustained efforts

First "Frozen," Now "Gatsby." What Trail Will She Blaze Next?

Aisha Jackson has thrilled Broadway audiences by putting her signature stamp on classic characters. She thanks the “Black luminaries who paved the way,” even as she picks up that mantle herself.

The New “Flex” Among Musicians Is an Affordable American Watch

On his new album, Tyler Childers opens with a shoutout to Nashville’s Weiss Watch Company

You Should Take Ford’s “Model T Moment” Seriously This Time

CEO Jim Farley’s comments may seem like déjà vu, but plenty has changed for the automaker since the F-150 Lightning

5 Hugely Underrated Products I Use Every Day

These are my must-have products, from Yeti to Shinola