Alex Lauer

Alex Lauer is the features editor at InsideHook. Since joining the company in 2016, he’s covered a wide range of topics, including cars, the environment, books and business. His reporting broke stories on the rise of Bookshop (the anti-Amazon online bookseller), the fall of Best Made Company (and sale to Duluth Trading) and the false promises of a supposedly “environmentally-friendly” NFT initiative. His hands-on methods — driving in a Sherp (of Kanye West fame) in northern Minnesota and idling in the electric Ford Mustang Mach-E for 12 hours in the middle of winter — offer a reliable and unique perspective on popular issues. Previously, he wrote for City Pages in the Twin Cities after graduating from the University of Minnesota. After starting at IH in New York City, he now lives in Minneapolis, MN. Follow him on Instagram: @alexlauer.

All Articles From Alex Lauer

Are High Gas Prices Making You Consider an EV? There’s More to It.

There are savings to be had, but it’s not as simple as pump prices vs. electricity rates

The Sensational 19th-Century Adaptation That’s Not “Wuthering Heights”

"The Count of Monte Cristo" doesn’t have the hype of Emily Brontë via Emerald Fennell, but this thrilling Masterpiece series deserves it more

This Would Never Fly in High School Sports. Why Is It OK for Team USA?

No matter the intent, the Olympic women’s hockey team was demeaned by the men. So why has only one player directly apologized?

The Screen-Free Movement Hits the Olympic Stage

Matthew Tkachuk celebrated Team U.S.A.’s men’s hockey win not with his smartphone, but with a retro video camera

Stanley Opens a New Front in Its War Against Yeti

The tumbler titans are both in the bag business now, with Stanley 1913 expanding into the category with its new Vitalize Collection

Does the Snoo Actually Work? After Two Kids, I’m a True Believer.

Dr. Harvey Karp’s smart bassinet may seem extravagant, but I can’t imagine how my kids (or my wife and I) would have slept without it

Why Jeep’s Bizarre Big Game Ad Didn’t Air During the Super Bowl

It’s not just the price tag that kept the sacrificial Big Mouth Billy Bass out of primetime

This Machine Melts ICE: The Protest Songs Galvanizing Minneapolis, and Now the Entire Country

Minnesota musicians processed their grief through song and inspired countless others in the process. Now, Bruce Springsteen and Dave Matthews are amplifying the message.

Airstream Tries a New Tactic to Sell RVs: Build Something Accessible

The World Traveler offers plenty of space, an easy towing experience and a (relatively) affordable price point in a classic silver bullet design

A Dictator Wore His Brand. Now What?

Some of the first images of Nicolás Maduro in U.S. custody showed him sporting a hoodie from Origin, a clothing brand based in Maine. Founder Pete Roberts decided to “lean into it.”

Broadway’s Underdog Delusion

Scrappy original musicals tend to charm critics and, eventually, audiences. The latest entry into this category seems to have cast the same spell, just without the magic.

My Hydrow Is a 2-in-1 Rower: Exercise Machine and Mini Vacation

It may be -15 degrees outside, but in here on my rowing machine, it’s summer in Oahu

Buying a New Car Used to Be a Given. Now It’s a Luxury.

Despite President Trump’s claim that car prices “are coming down fast,” some Americans are facing the reality that they may be out of the new-vehicle market for good

The Best of Bulova: 6 Watches to Know, From the Lunar Pilot to the Sea Hunter

Bulova solidified its legacy in the '70s, but it continues to churn out watches worth adding to your collection

Amazon Flushed a Galvanizing Year for TV Down the Toilet

Two shows this year rose above the milquetoast pack. So why did Prime Video cancel them both?

A Shark Watch, Navy Prototype and 8 Other Bulova Watches to Gift This Year

Whether they’re a collector or need one timepiece to do it all, we’ve got a pick for the people on your list