Alex Lauer

Alex Lauer is the features editor at InsideHook. Since joining the company in 2016, he’s covered a wide range of topics, including cars, the environment, books and business. His reporting broke stories on the rise of Bookshop (the anti-Amazon online bookseller), the fall of Best Made Company (and sale to Duluth Trading) and the false promises of a supposedly “environmentally-friendly” NFT initiative. His hands-on methods — driving in a Sherp (of Kanye West fame) in northern Minnesota and idling in the electric Ford Mustang Mach-E for 12 hours in the middle of winter — offer a reliable and unique perspective on popular issues. Previously, he wrote for City Pages in the Twin Cities after graduating from the University of Minnesota. After starting at IH in New York City, he now lives in Minneapolis, MN. Follow him on Instagram and X: @alexlauer.

All Articles From Alex Lauer

First There Was the “People’s Car.” Will This Be the People’s Camper?

Type 2 Campers hopes to win over Americans with a trailer that channels old-school Volkswagen buses

Review: A Treadmill Without a Subscription? Horizon Can Do That.

Testing the 7.0 AT, an affordable running machine that pairs with your favorite classes

Can You Take a Joke? Then This Timex Is for You.

After courting watch nerds, Romaric André returns with the Loser watch

Macho Brands Eye a New Audience: Young Women

After decades of catering to men, the NFL, Ford and Stanley are going after a different demographic

We Tested 11 of the Most Popular Flannel-Lined Jeans

From Carhartt to Wrangler, who comes out on top?

Are Americans Really Disappointed in EVs? We Asked 7 Owners.

From a 27-year-old in Minnesota to a 68-year-old in Florida, we spoke with a range of buyers who decided to go electric

The $300 Cooler Brand Buys the $300 Cast-Iron Skillet Company

By acquiring Butter Pat, Yeti continues to see promise in the “buy it once” category

Why the Best Original Broadway Musical in Years Is Closing

“Kimberly Akimbo” has no stars, no pop songs and no lucrative source material. You’ll regret missing it.

Lululemon’s New Parent Backpack Review: The Diaper Bag, Rebranded

Gym bag looks, with the functionality (read: pockets) you’ll definitely need

The Best of Citizen: 5 Watches to Own, From Divers to the Colorful "Tsuyosa"

Featuring the best of their proprietary tech, including Eco-Drive movements and Super Titanium

The Recall Tesla Doesn’t Want to Make

A Reuters investigation found premature failures of suspension or steering parts in tens of thousands of the automaker's vehicles

“The Color Purple” Proves Everyone Wrong About Movie Musicals

Americans don’t hate song-and-dance movies. They just hate bad ones.