everlane
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May the Source Be With You

A luxury e-tailer who cuts out the middleman

  • 26 June 2012

Luxury t-shirts sell for eight times their production costs because cuts are taken by so many middle men, which is even more upsetting if you picture each of them as an adult Frankie Muniz.

Skip those Malcolms in the Middle and go right to the source with Everlane, a direct-to-consumer luxury fashion site holding their first-ever “Not a Shop” pop-up showroom experience in Soho this weekend.

everlane bowtie

Launched by a former venture capitalist and a coterie of fashion industry vets, Everlane works directly with designer label factories to create top-notch “luxury essentials” for under $100.

Think buttery-soft tees, Italian leather belts, and technicolor canvas totes, all produced domestically and sold straight to you to eliminate ridiculous retail markups. Collections are pared down to focus on quality and detail, with new items added monthly.

everlane belts

Everlane’s goods are only available online, but from Thursday to Sunday their pop-up “showroom” in SoHo will let shoppers try on gear, book private appointments with style consultants, get early access to upcoming styles, and place orders with free shipping.

And while the mailman may be a middle man, at least he’s not taking a cut.

The Specifics

Everlane

65 Prince St.
b/t Lafayette and Crosby
everlane.com

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