This is going to sound cloying and vaguely socialist, but 2013 has been the year of the people.
The year when everyday joes started renting rarefied things: Mansions from onefinestay. Jets from BlackJet. Yachts from Boatbound.
And now you can rent top-notch wrist bling from Eleven James, the luxury timepiece society, now accepting members.
The proposition is simple: you pay a monthly rate, they send you a rotating selection of high-end tickers from brands like Rolex, Audemars Piguet and Panerai.
Just set your preferences online — e.g., large faces only, never gold, sporty vs. business, etc. – along with your choice of the “Aficionado” (pieces averaging about $10K in value) or “Connoisseur” (pieces averaging $20K) collections.
Watches are personally delivered. Each specific watch is a surprise. Should you decide a certain selection isn’t for you, just call within 24 hours and Eleven James will get you a new one straightaway.
But if you get sick of Pateks, you’ve got other problems.
And because you're such a dutiful InsideHook reader, your first month with Eleven James is free – just mention us in your welcome call. Godspeed.