Amazon Dips Its Toe into Pay-Per-View Sports
The company will offer UFC 222 for live streaming this weekend.
Amazon will offer its first live sports pay-per-view package this Saturday for UFC 222, marking the beginning of its relationship with the MMA giant. According to a story in Recode, Amazon will sell UFC 222 for $64.99, circumventing the traditional cable outlets and allowing customers to stream the fights with or without a Prime account. Amazon’s UFC 222 package will be available on any device that normally streams Amazon videos. UFC signing up with Amazon could be the first domino in Amazon’s takeover of live sports, as the company is in talks to continue streaming Thursday Night Football and is expected to bid for further NFL contracts in the coming years.
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