Selena Gomez’s Instagram Posts For Puma Each Worth $3.4 Million

Gomez has over 141 million followers, so every picture tells a money-making story.

selena gomez
Selena Gomez performs on stage at Qudos Bank Arena on August 9, 2016 in Sydney, Australia. (Don Arnold/WireImage)

With 141.5 million followers and counting on Instagram — and counting — Selena Gomez has the most followers of anyone on the app. Which means that any endorsement from the actress and singer means company’s make big money. Gomez’s relationship with Puma is no different.

#California life @puma

A post shared by Selena Gomez (@selenagomez) on Aug 2, 2018 at 7:11am PDT

Puma, which has 8.2 million followers, has successfully leveraged Gomez’s social media clout in order to create a greater impact than it ever could on its own, reports Maxim. Gomez’s Instagram posts have three times more engagements.

“In dollars, that means some of Selena’s posts equated to nearly $3.5 million in Media Impact Value per post, whereas Puma’s best-performing one only reached $195K,” said Alison Bringé, chief marketing officer of Footwear News, according to Page Six.

Fearless talent and ? of Instagram joins the family. @selenagomez #DoYou

A post shared by PUMA (@puma) on Sep 18, 2017 at 10:03am PDT

Introducing DEFY- my latest campaign with @PUMA. #DoYou

A post shared by Selena Gomez (@selenagomez) on May 31, 2018 at 7:40am PDT

Striking a pose in the new @puma Defy Mid. #DoYou

A post shared by Selena Gomez (@selenagomez) on Jul 12, 2018 at 7:37am PDT

Puma has been around for a long time, but has to battle with Nike, Adidas and Under Armour for the spotlight. But it looks like their deal with Gomez might change all that.

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