German label Hugo Boss has stepped into the world of extreme sports with its “Your Suit, Your Way” campaign starring professional cliff diver David Colturi. The American can be seen plunging from a spectacular clifftop in Hugo Boss’ “Superblack” suit, the star of the campaign.
The “Superblack” is an innovative suit with a slim-cut, close-fitting design. It’s made from double-dyed yarn for a deep Hugo Boss black, and is suitable for all kinds of occasions.
“Dressing up for the dive was a very interesting and different experience for me,” said David Colturi. “But once you take off that cliff, your mind goes into autopilot, and that liberating feeling of launching through the air—I felt like James Bond, getting away from the bad guys. Mission successful.” —Relaxnews
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