Jägermeister’s Latest Unlikely Collaboration Is a Beer
Jägermeister Arrogant Bastard Ale is in stores now
When you see the name “Jägermeister,” it’s likely that the first thing that comes to mind are shots. Strong, spicy shots. Shots potentially served from a device tailor-made to create them, if your local bar has one installed. But in recent years, Jägermeister has broadened its purview — meaning that even if you don’t much care for shots, you still might enjoy something affiliated with the long-running German herbal liquor.
Their latest high-profile collaboration is Jägermeister Arrogant Bastard Ale, made in conjunction with — you could probably figure this out — brewers Arrogant Consortia. It’s an American strong ale; included in its ingredients are many of the 56 herbs and spices used to make Jägermeister. All of which suggests an ideal cold-weather beer — both hearty and unpredictable in its flavor profile.
Greg Koch of Stone Brewing and Arrogant Consortia discussed the collaboration in a new video, which offered some insight into the process behind the new beer.
But this beer isn’t the only high-profile Jägermeister collaboration to pop up in recent years. Some other ones make logical sense: they’ve also partnered with the National Hockey League — they’re its “official shot” — and the iconic metal band Slayer. The latter of those, which resulted in a limited-edition bottle with a Slayer-themed design, came about in part due to Slayer’s onetime tour manager Jack Carson taking a job with Jägermeister. Given the close proximity between the worlds of heavy metal and alcohol — for good or for ill — this isn’t the strangest convergence of the two.
If you’ve ever dreamt of owning a sneaker that trumpets your love for herbal liquor, well, they’ve got you covered there as well. In late 2017, Jägermeister announced a collaboration with KangaROOS, which featured a pair of shoes with a color scheme that recalled the label design found on many a Jägermeister bottle. The limited-edition footwear went on sale in shops across Germany in December of 2017.
But Jägermeister has also made a foray into the art word: note this collaboration with South Korean artist Jongwoo Ahn, whose work frequently utilizes found objects and well-known brand logos. It might just be the perfect thing to contemplate as you sip a certain spicy beer on a cold autumn night, Slayer on the stereo and a hockey game on in the background.