Let’s Talk About How Ugly Virgin America’s Wifi-Connected ‘First Class Shoe’ Is

Business class features, cargo hold looks

October 17, 2016 9:00 am

Just look at ‘em.

Those sneakers. They’re from Virgin America. They are called “First Class” shoes, the only pair in existence, and they are currently being auction on eBay with proceeds benefiting charity Soles4Souls.

Take them for what they’re worth: a benevolent, well-intentioned gimmick, but Jesus, if there’s a race to make the world’s ugliest shoe, Virgin America has got the game cornered.

Designed in collaboration with ad agency Eleven Inc. and design firm SearchnDesign, the sneaker is built to mimic the experience of flying Virgin First Class. So, there are neat features like built-in WiFi. A USB port to charge devices. Also: “mood lighting” and a tiny video display, not to mention seatbelt buckles for laces.

Practically impractical? Of course. It’s all very cheeky. Such is the Bransonian way. That is no excuse, however, for designing a souped-up rendition of Kirkland Costco 11s. They’re a step below orthopedic shoes. Even Crocs and Tevas enthusiasts are like, “Nah, I’m good.”

Virgin’s First Class shoe is currently up for grabs on eBay. At the time of writing, they’re going for a whopping $8,700.

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