If you’ve ever thought about buying jewelry online, you’ve no doubt quickly learned that there are countless brands out there vying for your attention and hard-earned dollars. Their ads are plastered all over social media feeds, and their claims regarding the quality of their products are lofty. But do you ever really know what you’re getting yourself into?
Blue Nile is an online jewelry retailer that lays all of its cards out on the table so that you can feel completely comfortable turning to them for your gifting needs this holiday season and beyond. Plain and simple, the brand specializes in ethically sourced, customizable pieces that are priced competitively. But if you’re looking for a little more information, as you should be when you’re dropping a considerable amount of cash, it’s all there for the taking.
Blue Nile offers a level of transparency and education that is unparalleled in the industry, providing detailed information about all aspects of diamond grading and enabling customers to make the most informed choices possible. That education also extends to the often fraught world of diamond sourcing — Blue Nile is committed to ethical practices, guaranteeing that their suppliers adhere to the strictest standards. Or if you’d rather avoid that issue altogether, they also carry a wide variety of lab-grown diamonds.
The shopping process at Blue Nile is also top-notch, with comprehensive information about each product, outstanding imagery and a user-friendly customization process that allows customers to design one-of-a-kind pieces that are sure to stand out. Shoppers also have the option to speak directly with jewelry experts who will help them through the process and offer advice if so desired.
Most importantly, Blue Nile truly does offer gorgeous, high-quality products using premium materials and featuring just the right mix of classic and modern design elements. Whether you’re celebrating a milestone anniversary or you’re just looking for a show-stopper of a gift, there’s something there for everyone and every occasion. Even, arguably, the biggest occasion — you’ll find a dizzying selection of beautiful engagement rings as well.
As an added bonus, you’ll get 50% off with code FRIDAY23 through 12/26, and from 11/26 through 12/2, it’s also 50% off, but with code MONDAY23.
Below, some of our favorites from their impressive collection.
Blue Nile Skinny Diamond Hoop Earrings In 14k Yellow Gold
You know what she can never have enough of? Hoop earrings — especially these extra fancy 14k yellow gold numbers, which are studded with a karat of diamonds throughout.
Blue Nile 8″ Men’s Miami Cuban Link Bracelet In 14k Yellow Gold
For the man who isn’t afraid to rock some jewelry that isn’t a watch, this yellow gold bracelet is perfectly understated.
Blue Nile Sunburst Diamond Halo Pendant In 14k Yellow Gold
The thing we love most about this sunburst pendant is its extreme versatility. She can wear it on its own or combined with other necklaces, and it’ll do just as well at a formal event as it will layered over a sweater.
Blue Nile Twisting Diamond Bangle In 14k White Gold 
A classic bangle design that’ll never go out of style, with just enough of a twist (literally) to make it stand out from all her others. So pretty, so tasteful.
Blue Nile Luna Sapphire And Diamond Eternity Ring In 14k White Gold
Yes we’re aware that giving a woman a ring — around the holidays, no less — is risky business, but we trust you to know whether you’re in a place to get away with such a thing. If you are, you can’t go wrong with this diamond and sapphire eternity ring.
Blue Nile Radiant Cut Eternity Ring In Platinum
The same disclosure as above still applies, but also, we’re just saying: If you’re looking to propose to someone who doesn’t like the traditional look of an engagement ring, this could be the way to go.
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