To promote Sunday’s showdown between Tiger Woods, Phil Mickelson, Tom Brady and Peyton Manning, Michelob Ultra used deepfake technology to put the latter’s face onto a character from the classic golf film Caddyshack in a new advertisement.
In the spot, which has already dropped on social media and will also air during The Match on Sunday, Manning’s face is superimposed onto the mug of Judge Elihu Smails. Manning only has one line, and it isn’t “Cut that meat.”
“Well, we’re waiting,” Manning says in his best Smails impression.
We’ve all been waiting for golf to come back. This Sunday at 3pm EST, watch The Match: Champions for Charity. To support their charitable efforts, we’re donating to the @RedCross . We encourage you to join us. pic.twitter.com/rIL3lQDDlE
— Michelob ULTRA (@MichelobULTRA) May 21, 2020
“The Match represents a special moment for our national community as it reintroduces the joy of watching live sports from our homes, all while bringing together some of the world’s greatest athletes for a charitable cause,” said Michelob Ultra VP Ricardo Marques. “We believe that golf is best enjoyed with a beer in hand, which is why we’re excited to help fans celebrate this moment in sports history.”
Before The Match on Sunday, another movie clip featuring a deepfake Manning will drop on social media courtesy of Michelob.
No stranger to commercials, Manning has previously appeared in spots for brands including MasterCard, Sprint and Papa John’s.
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