England, Italy, Spain.
Those are the top three places for U.S. students to study abroad.
Or, we should say they were.
Because that was before you could do a semester wandering Scotland’s Malt Whisky Trail.
The geniuses behind this move: Kentucky’s Midway University, where students pursuing an MBA in Tourism and Event Management can now acquire an unofficial degree in bourbon.
The 15- to 18-month program has been introduced to meet the demands of the state’s growing bourbon tourism industry, which needs field experts who are familiar with the spirit’s history. Students who want to get the degree will have to study marketing, equine tourism, the history and evolution of bourbon, and complete a bourbon capstone experience.
Rough work, that.
“This degree program combines Midway’s strong business program and special courses in Bourbon history, destination branding, tourism, and event planning,” according to the school.
And oh by the way: “Some classes require students to be 21 years of age on the first day of class.”
The core coursework can be completed on campus, online or abroad in Scotland, although the distillery field trips are mandatory, so if you don’t want to earn academic credit by visiting the heart of bourbon country, this is not the course of study for you.
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