You can complain all you want about “kids these days” and their need for instant gratification.
Or do what Amazon is doing: Cater to their every need as fast as possible.
New for Prime members, Instant Pickup provides delivery of impulse-buy items in around two minutes. This joins previous same-day delivery programs from the company like Prime Now and AmazonFresh Pickup, albeit in a blink-and-you’ll-miss-it timeframe.
A quick overview:
How it works: Available through the Amazon app, items are delivered to nearby Amazon lockers within minutes, secured with unique buyer codes.
What you can get: Snacks, drinks, phone chargers ... possibly for cheaper than regular Amazon prices.
Where it’s available: To start, Berkeley, Columbus, Westwood (Los Angeles), Tech Square (Atlanta) and College Park (Maryland).
Who it’s targeting: Initially, students and people who live near college campuses who really need a Coke or a smartphone charger, like, right now. So ... every single college student, basically.
Why: With the purchase of Whole Foods, Amazon could eventually expand this pickup option to more physical locations and offer more items.
Who it’ll hurt: Campus stores and local shops, for now. Maybe services like Instacart if the Whole Foods option takes off.
Is this necessary? Again, you’ll probably complain until you try it … and then never wanna live without it again.