By Evan Bleier / October 10, 2018

Colin Kaepernick Files to Trademark Image of His Face and Hair

The filing was made at the Patent & Trademark Office by Kap's company Inked Flash.

Quarterback Colin Kaepernick #7 of the San Francisco 49ers in action against the New York Jets at Levi's Stadium on December 11, 2016 in Santa Clara, California. (Photo by Al Pereira/Getty Images)
Quarterback Colin Kaepernick #7 of the San Francisco 49ers in action against the New York Jets at Levi's Stadium on December 11, 2016 in Santa Clara, California. (Photo by Al Pereira/Getty Images)

The face of Nike’s controversial “Just Do It” campaign has filed a trademark for his actual face.

Colin Kaepernick’s company Inked Flash filed paperwork with the U.S. Patent & Trademark Office to trademark a black and white image of his face and hair.

Filed on October 5 but visible today, the filing says the intent is to use the image on products like shampoo, hairspray, jewelry, and lamp shades.

The image also could be used to advertise “classes, workshops seminars, and camps in the field of self-empowerment and awareness to properly interact with law enforcement” as well as be associated with TV shows and movies.

“I think it’s very smart,” trademark attorney Josh Gerben told ESPN. “Nike made him relevant. Now he can monetize that and promote his movement more.”

Here’s the image:

Colin Kaepernick filed to trademark this image of himself. (U.S. Patent & Trademark Office)

Perhaps the filing should come as no surprise as Kaepernick previously filed a trademark for the “I’m With Kap” slogan to use on merchandise.

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