Erika Lust, a noted feminist pornographer from Barcelona, has an alternative for what she calls “mass produced porn.” She and her husband, who is also her business partner, Pablo Dobner, have been traveling around the world to promote her brand of “ethical adult cinema.” Lust has been making porn for nearly 15 years and has been pretty successful. Her films focus on women’s pleasure and go against classic porn site genres, writes Jezebel.
Her work is a challenge to “the unchecked misogynistic attitudes, racist categorizations, and degrading narratives of mass-produced, mainstream pornography,” according to a press release. In 2014, Lust delivered a TED talk in which she said: “It’s time for porn to change.” In 2017, she appeared in Netflix’s Hot Girls Wanted: Turned On, in an episode focused on just two of the many women now directing and producing pornography. In the show, she said that the people creating porn are more interested in “punish-f-cking women than showing good sexual encounters.”
“Porn needs new perspectives,” she said, according to Jezebel. “We want to support and help and finance and distribute your movies. My biggest advice to women filmmakers is do it. Stop thinking about it, just do it. Every time I go out and meet people, I have at least five women coming up to me telling they are thinking about it,” she says. “That thinking can go on [for] years. I really recommend you get out in the open, to dare to do it.”
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