Legal weed brought in $9 billion in 2017 and that figure is expected to rise to more than $23 billion by 2022. Cannabis beverage companies are grabbing at a piece of the profits.
And no wonder. The cannabis beverage market is on track to be worth more than $600 million by 2022, Eater reports.
The stereotypical stoner has morphed from the hippie-dippie free thinking flower child to hipsters, finance bros, and suburban housewives. Is there even a stereotype anymore? As big weed becomes bigger, people are becoming more sophisticated in the methods they consume their THC.
As more states legalize recreational bud, an increasing selection of weed-based products are popping up on shelves. CBD oil (weed’s non-psychoactive compound that can relieve stress, anxiety and minimize pain) was added to everything from hand lotion to gumdrops. To actually get high, though, you need to ingest THC. If you’re not a fan of smoking or vaping, drinking your THC seems like the next natural step.
There are several weed drinks on the market already including a THC cider from Seattle-based Tarukino brand. Constellation Brands, which owns Corona recently invested $4 billion in a weed company based in Canada. Pepsi and Coke have also expressed interested in taking a toke from bud beverage industry.
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