‘Sunday Night With Megyn Kelly’ Reaches New Viewership Low
Kelly's attempt at hard-hitting political analysis struggles to do well in the ratings.
When Megyn Kelly publicly defected to NBC from Fox News following the Roger Ailes sexual harassment scandal, it was pretty much assumed by her new employer (and former fans) that Sunday Night with Megyn Kelly would be a major player in the broadcast news magazine space. And on paper, it looked exactly like that: It promised hard-hitting interviews, a more conservative-friendly target audience, and big-name guests like Vladimir Putin.
But ever since that first interview—and most notably after Kelly decided to feature conspiracy theorist Alex Jones on the show—the show’s ratings have been in free fall.
As The Hill tweeted out last night, Kelly’s latest show was beaten out by a rerun of America’s Funniest Home Videos. And Ad Age TV reporter Anthony Crupi provided the crippling data points:
Through 6 episodes, the show is averaging just 941,332 members of the target demo (adults 25-54). This experiment ends w/ the new a.m. show. pic.twitter.com/rQA9InRi1V
— Anthony Crupi (@crupicrupicrupi) July 18, 2017
NBC has a tough decision ahead if their would-be star doesn’t start producing better numbers on Sunday nights. That said, Kelly has nothing to worry about at the moment, though, as she’s still tapped to launch a morning show this fall.
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