Wilson Sporting Goods’ New Collection Is Sportswear for Everyday Life
Call it athleisure, streetwear or workout gear. All apply.
As the lines between streetwear, athleisure and everyday-wear continue to blur, Wilson Sporting Goods (yes, that Wilson) is looking to further disrupt the market with the introduction of their new sportswear line, which features performance-based clothing that can seamlessly transition between active and non-active lifestyles.
Launched Monday, the first drop of the collection (named “Starting Lineup”) gleans inspiration from the brand’s archives, reintroducing timeless silhouettes (think crewneck sweatshirts, track pants and basketball shorts) and modernizing them for the current moment, all outfitted with the brand’s signature red, white and blue colors. Designed with an athlete’s body in mind, the pieces are built to adapt to one’s body shape and movements.
Shop the brand’s first drop now, and join us in looking forward to new drops in the near future.
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