Emerging Menswear Labels You Should Know
Launching as a surf style brand with graphic tees and boardshorts in 2009, Saturdays NYC embraced several burgeoning menswear trends to become a cozy prep hybrid that you can wear to work or Sunday brunch. Saturdays NYC has now grown into a lifestyle brand with two locations in New York City, four in Japan, and one in Australia. The label even has its own coffee roast and in-house magazine.
Under the tutelage of Tommy Hilfiger and Ralph Lauren, Hart embraced the American sportswear genre before launching a necktie company of his own in 2009, and full menswear line by 2013. Today, David Hart is heavily influenced by midcentury jazz style, favoring a deconstructed minimalist look with a classic touch, while maintaining a modern tailored look. These pieces below are from the ready-to-wear spring 2016 collection.
Born out of the departure of the Boglioli brothers from their eponymous brand, The GiGi has the pop of Italian sprezzatura without all the flash. Combining advanced dyeing techniques with an unstructured look, the line almost has a Bohemian vibe despite its European roots. Of all The Gigi’s pieces, the most popular is its jackets.
After leaving his position as men’s fashion director of Bergdorf Goodman, Michael Bastian created his own brand in 2006. Since then, Bastian has partnered with top brands like Gant, Uniqlo, HP, and Gap; leaving his mark at each one, while helping to grow his own brand. The label produces wardrobe essentials that are both refined and classic—but for a luxury crowd.
The label got its start in 1994 as a boutique mostly curating other brands, with some of Alan’s shirts mixed in. By 1999, Steven Alan launched its own line of comfortable closet standards. These days, the brand’s locations have casual menswear essentials, while curating those up-and-coming designers you need to know about. From backpacks to shoes, Steven Alan has got your wardrobe covered.
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