Secret Monthly Watch Sale. Inquire Within.

All irony aside: would you set your clock for midnight to buy a watch?

Yes. The answer is Yes.

In 13 days, a small window will open for the new release of Fifth Watches.

The New York-via-Melbourne company releases a limited run of five new styles (inspired by 5th Ave.) on the 5th of each month for five days only.

So, lot of fives. Lot of fifths. Hence name.

Now, Fifth’s waitlist is as minimal as its design … but VIP members get first dibs to purchase from 12–9am EST before the collection is released to the general public.

You can sign up for that list right here.

Classic analogs with a timeless composition, the Fifth Watches won’t break your bank ($102/each), though don’t be fooled: they’re feverishly coveted — most pieces sell out in a matter of hours.

So sign up and mark your calendars.

The clock is ticking – quite literally.