Nike’s New “Blue Ribbon Sports” Running Collection Is Fantastic

Shopping the capsule takes one extra step. We can explain.

Nike’s New “Blue Ribbon Sports” Running Collection Is Fantastic
Nike

Please note: If you buy through the links in this article, we may earn a small share of the profits.

Nike recently dropped a running collection called “Blue Ribbon Sports,” a nod to the brand’s original name, back when it was founded in 1964 by University of Oregon track coach Bill Bowerman and his former runner Phil Knight.

The capsule features an interlocking “BRS” logo throughout, designed to look like the lanes of a track, along with the phrases “Blue Ribbon Sports Track Club,” and “Est. 1964.” Nike doubled down on nostalgia, making everything red, white and blue, and was clearly excited to make this a complete collection. It includes running shoes, joggers, a windbreaker, tees, shorts, socks, and even a hat. Some have sustainable materials (75% recycled polyester — the same blend Nike was using for this year’s Olympic uniforms), most feature a multi-color design, all are just fresh as hell.

There is a slight catch, before you shop the project. You need to have a Nike membership account. But that takes all of two minutes here, and comes with all sorts of benefits. Everyone already has your email, anyway. And the more people who are too lazy to take that step, the more sizes there are still available for you to choose from.

The InsideHook Newsletter.

News, advice and insights for the most interesting person in the room.