Designers Are Coming for Your Television
The Bild X is so good-looking you might not need to turn it on
Who said television isn’t art?
Bodo Sperlein, the creative director at the German electronics brand Loewe, just unveiled a new set that could make your TV the design focal point of your living room. Or, as he puts it, the set could “de-geezer the television.”
Debuting at this week at the consumer electronics show IFA Berlin, Bodo Sperlein’s new concept OLED television — dubbed bild X — was designed to emulate how sails are attached on the mast of a ship.
Loewe bild x (6 images)
Built from anodized metal with a marble base, the bild is a minimalist, modular panel that utilizes just a single cable and, thanks to its thinness, can be set up number of ways: mounted on a wall via magnets, stood on the floor (where the golden frame is practically invisible and the screen appears to float) or as part of a media console.
The idea here is to hide the bulkier components of the screen somewhere besides the frame, perhaps in the base of the stand or in a separate cabinet. Not a perfect solution, but a handsome one.
While only a concept, it does make the idea of staring at a screen a whole lot nicer.
This article was featured in the InsideHook newsletter. Sign up now.
Suggested for you