Deal: This Iconic Asics Running Shoe Is on Sale
Take 25% off the legendary GEL-Kayano 27 road runner
Nota bene: If you buy through the links in this article, InsideHook may earn a small share of the profits.
Every year we discover a new running shoe that promises greater comfort, support and performance than the competition. It’s lighter, it’s more durable and some world-renowned athlete endorsed it, and so it becomes the hottest shoe of the season. But sometimes it pays to invest in a shoe that we know and love, like the Asics GEL-Kayano 27. As the name implies, this iconic road shoe has seen nearly three decades of upgrades ever since its release in 1993. And it’s currently 25% off at Zappos.
The history of the Asics GEL-Kayano line is one for the ages. First developed as a cross-trainer by Japanese shoe designer Toshikazu Kayano, inspiration for this shoe came from the armor-plated geometry of the stag beetle. It wasn’t the lightest shoe back then, but its superior orthotic support quickly won the hearts and soles of serious runners until it reached cult-like status only years later. Fast forward in time and the GEL-Kayano remains one of the best-selling running shoes in a market that continues to see new designs every year. When everyone else celebrates the latest-and-greatest shoe, sometimes it pays to run in something that works effortlessly year after year.
Shop the GEL-Kayano 27 in 13 colorways, all of which are 25% off.
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