Something has happened to the bicycles of New York City.
Where once a motley assortment of track bikes and bangers filled the streets, now rolls a legion of electric blue cruisers. They're handy, sure, but they lack a certain panache.
Not lacking said panache: Martone Cycling Co.
Martone = Lorenzo Martone, fashion power publicist (and erstwhile Marc Jacobs fiancé).
He’s the kind of design-minded chap who still gushes over his childhood bike — her name was “Fina” — and who knows that a truly cool ride is as much about form as it is function.
Stylistically, his cycles pop in five different eye-catching hues, dressed front-to-back in black, gold, red, white or silver.
Each comes with a metal basket that’ll hold 25 lb of gear. Simple and clean.
Tech-wise, Martone bikes feature an aluminum alloy frame, stainless steel spokes and a “duomatic gear system” that shifts automatically based on your riding speed.
All depends on how fast you want to turn heads.