A Smarter Way to Buy Your Gadgets
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A Smarter Way to Buy Your Gadgets

With Enjoy, the tech experts come to you

  • 12 May 2015

Raise your hand if you've ever waited five hours for the cable guy to show up.

Raise your hand if you've ever "given up" on a new device.

Raise your hand if you've ever felt mildly uncomfortable around a blue polo'd Genius.

So that's everyone. Good.

The first step is Acceptance.

Second step: enlist the help of Enjoy, a new they-come-to-you installation service from Apple vet Ron Johnson, launching in NYC tomorrow.

Enjoy can’t fix your Time Warner problem. But they can make purchasing other electronics far less painful.

Here’s how it works: buy a new gadget on Enjoy — GoPros, Sonos systems, Xbox Ones, etc. Here's the full list.

(Expect inventory to grow. AT&T phones come online in a week.)

At no additional cost, a “personal expert” will meet you where and whenever you like and show you all it has to offer.

Gadget in hand, you’ll get a full tour of your new gear and a tutor to answer all your questions.

You can even have an expert swing by and offer a tutorial on stuff you (or, say, your parents) already own for a flat $99 fee.

The part that really got us?

No four-hour windows here for the expert appointment — pick a time and the expert will be there.

And he won't be clad in a blue polo.


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