Kelly Slater Wants You to Buy His Clothes

Surfing don dips his toes in the menswear game

By The Editors
July 20, 2015 9:00 am

If anyone knows how rancid our waters are at the moment, it’s a surfer.

Especially 11-time world champion surfer Kelly Slater.

Word from him: Ma’ Earth has a fever.

Among his efforts to make a difference: Outerknown, a line of clothing that’s as fresh and clean on your torso as it is the planet.

The supply chain is directed by a Patagonia vet, and they’re sourcing nylon from used fishing nets for a product they call ECONYL.

The materials get power-cleaned by Bluesign, a company that specializes in keeping products sustainable from cradle to grave.

The fall line features all your classic Cali layers, from relaxed tees to raffish outerwear (see: their trench and blazer).

Also: four-way stretch, above-the-knee board shorts that embody Kelly’s goal to hawk items that lean more fashion-forward than slouchy beach bum.

The line is built on fair-trade cottons, hemps and wools (see: the relaxed cashmere crew) that are soft to the touch and fit the contours of your body with a casual comfiness.

Which is how you dress for success in this neck of the woods — surfer or not.

Note bene: Available for purchase online as well as at Ron Herman and Wittmore

The Only Suit an LA Man Should Own
The 5 LA Surfing Essentials

The InsideHook Newsletter.

News, advice and insights for the most interesting person in the room.