Call It a CEO Coach. Your Own, Personal CEO Coach.

Got 10 minutes? Because that’s how long these courses are.

November 7, 2017 9:00 am

Nowadays, it seems like behind every successful athlete, entrepreneur or executive, there’s a guru.

Some mystical coach who helps said successful person with productivity, mental focus and self-improvement.

Great perk — if you can afford it.

Enter Primed Mind.

An immersive “mindset coach” built into an app, Primed helps you develop habits that improve productivity (better sleep, more efficient workouts, stronger negotiation skills, etc.). Think of it as lifetime of self-improvement … for 10 minutes of your time and about 50 cents per day.

Co-founded by Fedor Holz and voiced by professional mindset coach Elliot Roe, one of the most successful professional poker players in the world, Primed is divided into a couple of different audio lessons: Quick “Primers” for your daily habits, personal goals, business, studies and social settings; and multi-day “Mindset Courses” to develop confidence, growth, determination, health, communication and recovery skills.

These are 10-15 minute audio lessons that are fairly soothing — you’ll want to listen in a quiet, relaxing setting where you can concentrate (not, say, your car).

Courses on better sleep — falling asleep now, adapting to a new timezone, power napping — were just added this month. There are also “situational pro primers” that can unlock mindset coaching from experts in specific fields. Right now these pros are limited to poker, eSports and MMA, but more are on the way.

To get most of the content, which is updated quite frequently, you’ll need to become a member, which (depending on the plan) runs for about $8-$15 per month.

Given that mindset coaching can cost hundreds of dollars per hour, this might be your first successful lesson to a better life.

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