If you were a Johnny Cash or Led Zeppelin fan back in the day, you have probably seen Hatch Show Print‘s work, whether you knew it or not. The small print shop in Nashville developed an iconic design aesthetic for rock and country music concert posters that pretty much everyone in the advertising industry has copied at some point. To that end, says Adweek, Hatch helped change the face of the ad industry forever.
In business since the late-19th century, Hatch Show Print tapped into the early entertainment and arts scenes, helping to advertise some of the first rock and country concerts (their work is on display at Nashville’s Country Music Hall of Fame and Museum). Per Adweek, the posters made use of “bold colors, big block letters, and arresting motifs that instantly conveyed the essential information and, somehow, achieved a stylistic depth and sophistication that exceeded the sum of its parts.”
Examples of Hatch Show Print’s work. (bettinche/Flickr)
The shop is still producing its signature posters to this day—all still by hand, of course—and a quick search of eBay will cough up more than a few examples of its recent work.
For more on Hatch Show Print, read Adweek‘s full story here. Below, take a video tour of the shop and learn more about its history.
—RealClearLife Staff
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