30 Under $30: New Year, New Goods Edition

Swedish FireKnife
A simple, enviable EDC blade with a fire starter. | $28

Reusable Coffee Cup
Cut down on single-use items. Switch to KeepCup. | $27

Izola Handkerchief
For reviving the lost art of offering a handkerchief. | $19

Areaware Brass Key Ring
The handsome answer to carabiners and lanyards. | $16

DAKA Everyday Wallet
Because you really don’t need more than seven cards. | $25

GSI Outdoors Vacuum Bottle
Insulated and rugged for camping or commuting. | $30

Charlie Bell Alarm Clock
An analog clock so you can stop all the morning scrolling. | $30

HappyDavid Leather Tray
A sturdy, travel-ready catchall for your essentials. | $8

Rocking Tumblers (Set of 6)
Add some panache to your home bar a la Sweden. | $30

Tile Mate Bluetooth Tracker
Attach it to the things you lose, then ring them. | $25

Real Simple Roll-Up Ironing Pad
No excuse for wrinkles with this portable ironing board. | $20

Hario V60 Coffee Dripper
The ceramic pour-over cone preferred by the pros. | $19

LIFX Smart Light Bulb
A day to dusk bulb that connects to your smarthome. | $30

Anker PowerCore Slim 5000
A high-speed, super slim power bank. | $26

Wemo Mini Smart Plug
For not worrying about whether or not it’s turned off. | $27

Rugged Lightning Cable
It’ll last 10 times as long as the one Apple gave you. | $25

WizGear Car Phone Mount
The safer way to use your maps app. | $7

TP-Link Wifi Range Extender
Because your router isn’t getting any better. | $28

Mt. Rainier Soap
Bar soap scented (and shaped) like various peaks. | $11

Oars + Alps Deodorant
A natural deodorant that actually works. | $14

Cold Shower Cubes
Can’t stomach the cold shower? Try this cooling soap. | $11

Zero Waste Dental Lace
Because even your floss should be eco-friendly. | $9

Lab Series Clay Mask
No one has to know, but it’s time to attack those pores. | $24

Fitness Factor Jump Rope
The one piece of workout equipment every person needs. | $11

Yosemite Firefall Candle
When you can’t be there, light this and close your eyes. | $29

Goalbook and Undated Calendar
Your journal for the year, ready whenever you are. | $26

Camper Desk Toy
Think of it as Airstream visualization. | $30

AmazonBasics Waterproof Speaker
Whether it’s for tunes or news, clip this in your shower. | $22

Good Cigar Co. (2-Pack)
Two cigars, double-guillotine cutter, matches and instructions. | $30

Edison Desk Lamp
An old-school light conducive to idea generation. | $25