Porsche’s Collaboration With Pixar Makes More Sense Than You’d Expect
And it's all to benefit some good causes
We’re living through an era where more and more automakers make high-profile collaborations with artists and designers outside of the world of cars. This has included everything from BWM’s ongoing “Art Cars” project to a Maybach designed by the late Virgil Abloh. The latest of these collaborations is a pairing that, on the surface, might not make much sense — Porsche and Pixar. But while Pixar hasn’t done much to date in the world of cars, it’s done plenty in the world of Cars.
As Autoblog reported, this collaboration is intended to evoke the character of Sally Carrera, who has appeared in Pixar’s Cars series. Sally is herself a Porsche 911, so the idea of making a a real-life version is a relatively understandable next step. It’s a case of life imitating art, but in drivable form.
What does it take to evoke an animated, anthropomorphic version of a car in a vehicle designed for the real world? It helps to have a couple of key figures in the original Cars — Production Designer Bob Pauley and Creative Director Jay Ward — on board.
They, along with other Pixar staff, worked with Style Porsche and Porsche Exclusive Manufaktur. Porsche Design is also contributing to the project, via a unique watch that will be included with the 911.
Once complete, the unique Porsche will be auctioned off to benefit some very admirable causes. That includes Girls Inc. along with USA for UNHCR, which will provide support for children and families dealing with the ongoing war in Ukraine.
“My own daughters grew up watching Sally, and it’s wonderful that we can mark a special anniversary with something meaningful that will help others,” Kjell Gruner, the President and CEO of Porsche Cars North America, said in a statement. As for when the auction will take place, that still remains to be seen.
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