A picture of a brown egg is now the most-like picture ever posted to Instagram, beating out Kylie Jenner for the top spot with more than 30.5 million double-taps.
The previous record, held by Jenner with just over 18.3 million likes, was a shot of her newborn baby holding her finger, BuzzFeedNews reported. That picture was Jenner’s way of introducing her daughter, Stormi Webster, to her fans last February.
The egg’s account, @world_record_egg first published the egg photo on Jan. 4.
“Let’s set a world record together and get the most liked post on Instagram. Beating the current world record held by Kylie Jenner (18 million)! We got this,” the account’s bio read.
By Sunday morning, the egg had about 9 million likes but within 10 hours that number had doubled, officially breaking Jenner’s record. The egg seemed to be getting around one million likes per hour once it started going viral on Sunday, according to BuzzFeed.
The news site tried to reach out to the poster of the egg for comment, only to learn that the site was being run by “Henrietta — a chicken from the British countryside.”
“Eugene is my egg,” Henrietta said. “The power of the egg is strong.”
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