Two weeks ago, we detailed how various luxury automakers are supporting COVID-19 relief efforts. Porsche had promised millions of euros to various charities but hadn’t committed to more newsworthy efforts, such as the building of ventilators by Ford and GM. But this week they came up with something special, and very on-brand.
In conjunction with RM Sotheby’s, Porsche Cars North America is auctioning off a car collector’s dream, the last 991-generation 911 to come off the production line — with proceeds going to United Way Worldwide’s COVID-19 Community Response and Recovery Fund. In a press release, the companies are calling it a “money-can’t-buy package for Porsche enthusiasts.”
“Money-can’t-buy” isn’t a phrase Porsche collectors are likely to hear often, but it’s used here because the winning bidder will receive a prize even more valuable than the last-ever seventh generation 911 Speedster. The auction also includes a 911 Speedster Heritage Design Chronograph from Porsche Design, as well as a tour of Porsche’s development headquarters in Weissach, Germany and a run on the test track for the winning bidder and a guest. (After international travel is safe again, naturally.)
While most of RM Sotheby’s auctions take place in-person, allowing bidders to inspect vehicles beforehand, this is taking place exclusively online because of coronavirus-related restrictions. But according to the press release, “the handover of the vehicle will be hosted by Klaus Zellmer, President and CEO of PCNA, which will take place at a dedicated event in the U.S.” No details are provided on when that will take place.
Bidding is already open and runs through 1 p.m. EDT on Wednesday, April 22. Further details about the 991 and additional experiences, as well as how to place a bid, can be found on RM Sotheby’s website.
“I hope this really unique car can make a big difference to those who need help right now — and that the fortunate buyer enjoys it and drives it as we always intended,” Dr. Frank-Steffen Walliser, VP of 911 and 718 product lines, said in a statement.
When the winning bidder gets a taste of Porsche’s test track, they’ll make it clear how they intend a 911 to be driven.
Subscribe here for our free daily newsletter.
Thanks for reading InsideHook. Sign up for our daily newsletter and be in the know.