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Space Advertising Is Now Possible. Can Anyone Stop It?

Companies want to launch mini satellites to project brand messaging across the night sky. The astronomy community is sounding the alarm.

How Leica Made It to 100: Gold-Standard Cameras and the “Human Eye”

As the German camera masters celebrate their centennial, we look back at the beginnings of the brand and the anniversary gear they're rolling out

Mount Gay Embraces a New Profile in Its Latest Master Blender Expression

The new limited-edition bottle from Mount Gay is a youthful, column-stilled rum that's aged exclusively in ex-Cognac casks

Your Next Cocktail Needs This Under-the-Radar Colombian Spirit

A new crop of producers is changing aguardiente’s fiery reputation

Fragrance 101: Everything You’ve Ever Wanted to Know About Cologne

Two renowned fragrance developers on application, longevity, storage and choosing a signature scent

How AI Helped Amplify a Falsehood About Jaguar’s “Woke” Rebrand

If you were on X last week, you may have seen a story about Jaguar’s sales decline that omitted the most important piece of information

Is the Beer Dinner Dead?

Longtime craft beer fans cut their teeth on multi-course pairing events, but they seem to have vanished from event calendars. Is the beer dinner gone, or has it reached its final form?

The Key to Health in the Drinks World Starts With Breathing

The calming power of breathwork (and ice baths), as taught by a drinks industry vet

Some of the Weirdest Gins You Can Buy Right Now

Yes, they are funky, but these bottles are also super delicious

So Your Partner Says She Wants “Princess Treatment”?

Is opening the car door “princess treatment”? What about a woman not speaking to anyone else while out with her husband? A viral TikTok is sparking heated discussions.

Review: We Tested Thermacell’s Rechargeable Mosquito Repellent

It’s portable, easy to use and starts working fast

It’s Summer: Put Peaches in Your Red Wine

This delightful Italian recipe has become a warm-weather tradition in my house

A Shocking Amount of Yeti Gear Is on Sale for Prime Day

Discounts extend to the Tundra 45 cooler, insulated drinkware and more