Nota bene: If you buy through the links in this article, we may earn a small share of the profits.
D&G sure do know how to throw a party. The luxury fashion house recently hosted a cocktail event at their flagship 5th Avenue Boutique in celebration of the smash hit Collezione Genesi NFT auction; the auction, which raised 1,885.719 ETH—nearly $8 million at current exchange—and featured dual physical and digital museum-grade items, was designed by Domenico Dolce and Stefano Gabbana themselves. Comprised of nine items from D&G’s Alta Moda, Sartoria, and Gioielleria lines, the first of its kind event unveiled in late August and auctioned off Sept. 28-30 via UNDX, an online luxury marketplace that launched in the summer of 2021.
The cocktail event, attended by notable crypto-currency elites Megan Kasper, Apolo Ohno and Zurab Kazhilopi, featured the announcement of D&G’s continued partnership with UNDX, with hints of an exclusive new launch soon to be revealed. The swanky get-together was also capped off by a DJ set from collector Seedphrase, a prominent member of the NFT community, and proud owner of “The Lion Crown” from Collezione Genesi.
Inspired by and premiered in Venice during D&G’s couture event, Collezione Genesi pays homage to the Veneziani glass that decorates the City of Doges and features garments be-speckled with luxe adornments and drenched in rich, sultry hues. The digital-only portion of the collection, including the trio of (quite literally) Impossible Jackets , is the perfect medium to showcase the capsule’s dream-like appearance.
The pivot by the 35-year-old Italian house is the latest in a series of moves by brands trending towards to the digital market space, and for good reason. The collection broke luxury fashion NFT records, fetching approximately $5.6 million in virtual currency (ETH), and attracted some of the world’s most prominent NFT collectors. The success of the auction and NFTs in general may very well indicate a new age in fashion; digital offerings are becoming more and more frequent in the luxury space. You can read more about Dolce&Gabbana’s NFT endeavor here, and view the sold collection on UNDX below.
More Like This
We've put in the work researching, reviewing and rounding up all the shirts, jackets, shoes and accessories you'll need this season, whether it's for yourself or for gifting purposes. Sign up here for weekly style inspo direct to your inbox.
