Los Angeles | July 20, 2015 9:00 am

Kelly Slater Wants You to Buy His Clothes

Surfing don dips his toes in the menswear game

By The Editors

If anyone knows how rancid our waters are at the moment, it’s a surfer.

Especially 11-time world champion surfer Kelly Slater.

Word from him: Ma’ Earth has a fever.

Among his efforts to make a difference: Outerknown, a line of clothing that’s as fresh and clean on your torso as it is the planet.

The supply chain is directed by a Patagonia vet, and they’re sourcing nylon from used fishing nets for a product they call ECONYL.

The materials get power-cleaned by Bluesign, a company that specializes in keeping products sustainable from cradle to grave.

The fall line features all your classic Cali layers, from relaxed tees to raffish outerwear (see: their trench and blazer).

Also: four-way stretch, above-the-knee board shorts that embody Kelly’s goal to hawk items that lean more fashion-forward than slouchy beach bum.

The line is built on fair-trade cottons, hemps and wools (see: the relaxed cashmere crew) that are soft to the touch and fit the contours of your body with a casual comfiness.

Which is how you dress for success in this neck of the woods — surfer or not.

Note bene: Available for purchase online as well as at Ron Herman and Wittmore

The Only Suit an LA Man Should Own
The 5 LA Surfing Essentials