Kelly Slater Wants You to Buy His Clothes
Surfing don dips his toes in the menswear game
If anyone knows how rancid our waters are at the moment, it’s a surfer.
Especially 11-time world champion surfer Kelly Slater.
Word from him: Ma’ Earth has a fever.
Among his efforts to make a difference: Outerknown, a line of clothing that’s as fresh and clean on your torso as it is the planet.
The supply chain is directed by a Patagonia vet, and they’re sourcing nylon from used fishing nets for a product they call ECONYL.
The materials get power-cleaned by Bluesign, a company that specializes in keeping products sustainable from cradle to grave.
The fall line features all your classic Cali layers, from relaxed tees to raffish outerwear (see: their trench and blazer).
Also: four-way stretch, above-the-knee board shorts that embody Kelly’s goal to hawk items that lean more fashion-forward than slouchy beach bum.
The line is built on fair-trade cottons, hemps and wools (see: the relaxed cashmere crew) that are soft to the touch and fit the contours of your body with a casual comfiness.
Which is how you dress for success in this neck of the woods — surfer or not.
Note bene: Available for purchase online as well as at Ron Herman and Wittmore.
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