Rapper Drake Launches Whiskey Brand

First look @virginiablackwhiskey

A photo posted by champagnepapi (@champagnepapi) on Mar 16, 2016 at 5:09pm PDT

By Relaxnews

After hinting at the project back in February, Canadian rapper Drake has taken to Instagram to share a photo of the result of his new liquor brand, Virginia Black Whiskey.

Captioned simply: “First look,” the image shows a graphic ridged glass bottle design with a sleek “VB” monogramed label. No information about the launch date or pricing has been released as of yet.

Beverage ventures are something of a tradition in the rap world, with Drake joining the likes of Jay-Z, Nicki Minaj, and Diddy in owning his own alcohol brand.