About Nude Yoga Girls #NYGyoga Naked Yoga Instagram Trend

Whether you choose to view it as a form of artistic expression, a means of promoting body positivity or simply a way to show off, nude yoga is officially trending on Instagram.

We know this because, like all great contemporary trends, it’s got it own hashtag: #NYGyoga.

Believed to be started by user Nude Yoga Girl, the #NYGyoga movement has led to hundreds of social media users posting photos of themselves starkers in yoga poses. Thankfully, as our crack social media research team has learned, most of the users are women.

While we’ve no real way of knowing why everyone and their down dog is joining the movement, we do know Nude Yoga Girl previously told The Cut she just hopes to motivate others.

“With my account, I want to inspire people to realize that everybody is very beautiful and capable of [doing] amazing things with their bodies,” she said. “Yoga helped me accept my body exactly the way it is. Nowadays people can easily get a very false idea of ideal beauty and what nudity truly means because it’s shown mostly in a sexual and unrealistic way.” (We’d also like to cynically point out her account is a way of inspiring others to buy copies of her prints.)

Whatever the reasoning behind it, the #NYGyoga trend has definitely arrived. Here’s proof:

A post shared by Nude Yoga Girl (@nude_yogagirl) on Aug 22, 2017 at 1:09pm PDT

A post shared by @justyoungpatt on Oct 7, 2017 at 8:06pm PDT

A post shared by Yoga|Fitness Models|Gym| (@yogamastersindia) on Oct 6, 2017 at 7:28pm PDT

A post shared by Nude Yoga Girl (@nude_yogagirl) on Oct 5, 2017 at 11:32am PDT

A post shared by Ganga Anandi Devi || (@yarckatamara) on Oct 4, 2017 at 7:19am PDT

A post shared by Melani (@m3laniv) on Sep 29, 2017 at 11:41am PDT

A post shared by Nude Yoga Girl (@nude_yogagirl) on May 9, 2017 at 11:41am PDT

A post shared by Sara Žitnik (@twisted_sarazit) on Sep 26, 2017 at 9:42am PDT

A post shared by Megan Sherer (@megansherer) on Sep 20, 2017 at 8:09am PDT

A post shared by Arabella S (@arabella_harriet) on Sep 25, 2017 at 2:42am PDT

Meet your guide

Evan Bleier

Evan is a senior editor with InsideHook who earned a master’s degree in journalism from NYU and has called Brooklyn home since 2006. A fan of Boston sports, Nashville hot chicken and Kentucky bourbon, Evan has had his work published in publications including “Maxim,” Bleacher Report and “The Daily Mail.”