If You Act Fast, You Can Still Get Our Favorite Flannel Shirt in Time for Christmas

United By Blue's "Responsible Flannel" is the best we've worn in years

Red and blue United By Blue flannel on a gray background
United by Blue makes our favorite flannel.
United By Blue

Nota bene: If you buy through the links in this article, we may earn a small share of the profits.

You can imagine how many flannel shirts come across our desks here at InsdeHook HQ. Many of them are simply unremarkable, while others are bafflingly bad: thinner and scratchier than we want them to be, oversized to the degree that they’re tent-like or, worse, on more “modern” versions, cut so slim that they seem to defeat the purpose of flannel shirts in the first place.

Which is why, given that today is the last day for guaranteed delivery by Christmas (with express shipping), we feel compelled to mention what has been our favorite flannel shirt for at least two years and possibly three — we’ve lost track of time because of the pandemic, thank you very much.

United By Blue’s “Responsible Flannel” has been a go-to for us through multiple falls and winters. It’s perfect as a light outer layer on mild days, and it really shines as an insulating middle layer when the temps really plummet. The sizing feels right — it’s cut just slim enough to feel presentable, but it’s still roomy enough to comfortably layer over a henley or a T-shirt. The plaids are nice and understated, and there are some nice touches when it comes to styling: the way the direction of the plaid pattern is rotated 45 degrees on the cuffs and the two flap chest pockets.

Most importantly, it feels like it’ll last forever. The fabric, which is a blend of cotton and polyester, is pleasantly substantial and rugged feeling, but it’s still extremely soft to the touch.

Sizing is a little suspect right now (Christmas is in five days, you know), but there’s still plenty of good options. If you order today and choose express shipping at checkout, you’ll get it in time. And if it’s your first time ordering from the brand, you’ll get 15% off your order, which will offset the extra shipping cost.

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