Fashion House Fred Perry Rejects Endorsement from Alt-Right Group

Design house Fred Perry is finding one particular group of customers unfashionable.

The British fashion label Fred Perry is speaking out against an alt-right group, known the “Proud Boys,” which have adopted its clothing as somewhat of an unofficial uniform.

Happy Independence Day, @Gavin_McInnes! Love, @POYBSeattle. #POYB #Uhuru pic.twitter.com/bXlignVKy1

— Proud Boys WA (@POYBSeattle) July 5, 2017

Members of the group promote “a spirit of Western chauvinism during an age of globalism and multiculturalism.” The group is also “anti-political correctness” and “anti-racial guilt,” according to the Proud Boys’ Facebook page.

The Fred Perry polo that’s been frequently worn by the “Proud Boys.” (Fred Perry)

“We don’t support the ideals or the group that you speak of,” Fred Perry chairman John Flynn said in a statement, according to Esquire. “It is counter to our beliefs and the people we work with.”

Supporters of the Proud Boys are often photographed wearing the brand’s black polo shirt with yellow stripes. The Proud Boys’ founder Gavin McInnes recently wore the same shirt in an interview with a Canadian Radio station. McInnes, who’s also a former co-founder of Vice, has donned the polo before (below).

Esquire reports Fred Perry seems to the brand of choice for extremists in general. It’s historically been a part of the unofficial skinhead uniform, along with Ben Sherman Shirts and Doc Marten boots.