Last year, Canada Goose — one of the first names that comes to mind when it comes to winter coats — announced that they’d stop using new fur in their coats. For organizations that had protested the company’s use of fur, it was something of a win — but not a complete one, as Canada Goose declared its commitment to “reclaimed fur,” including some recycled from existing jackets.
A little over a year later, Canda Goose has changed direction again. Writing at Robb Report, Rachel Cormack reports that the company is now set to forego fur entirely, beginning next year.
To be more specific, Canada Goose plans to end its purchase of fur entirely by the end of 2021, and will stop using fur in its products by the end of 2022. It fits neatly beside the company’s plan to have net-zero carbon emissions by the end of 2025. Cormack’s article notes that the company’s Standard Expedition Parka represents a leap forward for the brand in terms of sustainable practices and materials.
Canada Goose’s announcement has also been hailed by a number of environmental groups, including PETA, who brought a 15-year campaign against them to a conclusion. Though, according to the article, this may give way to a different campaign, as PETA is still opposed to Canada Goose’s use of feathers in its products.
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