Recently renewed for a fourth season, documentary-style show Formula One: Drive to Survive has been a smash hit since it debuted on Netflix after the racing series inked a deal with the streaming giant in 2018.
The fastest-growing major sports property across Facebook, Twitter, Instagram, YouTube, Tiktok, Snapchat, Twitch, and Chinese social platforms, F1 has seen its television audience in the United States grow from 547,000 in 2018 to 928,000 in 2021, according to The New York Times. You may not have noticed, but the PGA certainly has.
According to Golf.com, the PGA Tour has reached a deal with Netflix about a brand new episodic documentary series that will “aim to provide unprecedented behind-the-scenes access to some of the best golfers in the world as they play the 2021-22 PGA Tour season.” Per the site, production and filming are set to begin early next season. Box to Box Media, the production company behind Drive to Survive, will reportedly be involved.
Among the golfers who are interesting in participating in the upcoming project are Tony Finau, Rickie Fowler, Cameron Champ, Justin Thomas and Bryson DeChambeau, per Golf Digest.
For players who are looking to make a bunch of quick bucks, participating in the series would seem like a no-brainer as it would almost certainly help raise their national profile and give them a chance of cashing in via the PGA Tour’s new Player Impact Program, which is essentially a $40 million pool being paid out based on popularity.
“Most important for the PGA Tour, the new audience could be a young one,” per Golfweek. “While much of golf’s traditional TV audience is older than 35, the recent surge in F1 fans largely came from those between the ages of 16 and 35, many of whom had watched the Netflix series.”
If golf is trying to get younger and cooler, we’re all for(e) it.