The Philadelphia Eagles want to take being a football team to new heights.
The team has designs on being a “global and progressive sports entertainment brand,” team media executive Jen Kavanagh told Front Office Sports in July. At the time, the Super Bowl LII champions had six team podcasts (and plans for three more).
Now, Kavanagh proclamation is coming to fruition as the is planning to launch its own original content studio called Eagles Entertainment.
Essentially the team’s personal Netflix, Eagles Entertainment will produce comedies, cooking shows, human interest documentaries about fans and plenty of content about Eagles players.
The idea is to keep fans, even casual ones, engaged with the team throughout the year, not just during football season.
“Our mission, essentially, is to be able to entertain Eagles fans everywhere they are, 365 days a year,” Kavanagh told FOS. “The attitude around an off-season doesn’t exist when you have a responsibility to stay connected to 10 million fans across the world who care about your brand. The only way we’re going to be able to do that effectively is if we entertain them. So (new) content becomes an absolute no-brainer.”
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