Turns out there IS more room in the cooler ... market.
OtterBox, an outdoors company most recently known for its rugged smartphone cases, just entered the summer cooler fray with the launch of the Venture Cooler. Viewed as a customizable alternative to the Yeti, these 25-, 45- and 65-quart coolers can hold ice up to two weeks.
OtterBox (5 images)
The big selling point here — besides being “bear resistant” — is a mounting system that allows you to personalize the coolers with cutting boards, dry storage trays and/or separators, among other add-ons.
The Venture also feature internal organization slots, a slanted interior bottom for easy draining, and one-handed latches. A new line of stainless steel tumblers (Elevation) will go on sale at the same time. A launch in early June is expected.