While completing its first drone-powered delivery in England this week, Amazon quietly announced the launch of its very first private label shirting line.
The release comes as a follow-up to the $250 suits the company rolled out earlier this year. Dubbed the Buttoned Down collection, the shirts are only available to Prime members and come with a satisfaction guarantee.
That’s to say, the ‘Zon promises customers can get 100% of their money back if they become dissatisfied with a Buttoned Down product at any time after purchase, no questions asked.
While Buttoned Down will offer dress pants, sport shirts and sweaters in the future, its first offering is a range of top-quality dress shirts that are made from non-iron, 100% Supima Cotton.
With prices starting at $39, the Prime-only shirts are available in 72 size combinations that are offered in classic and fitted cuts as well as a wide variety of colors and patterns.
“At Amazon, we’re always looking to make high quality apparel more accessible for our guys,” says Amazon Fashion editor Warren Satchell. “Buttoned Down is a no-fuss, reliable option that guarantees effortless style and great value.”
We tend to agree.
Seems like you’ve got nothing to lose. Head on over to Amazon to shop the debut collection.
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