If you’re looking at cross-training as a way to get fit, it’s not hard to see the appeal of rowing, which covers a lot of fitness bases. We’ve had a lot of good things to say about the rowing machines made by Hydrow over the years, and this week the company announced a new partnership that should bring their fitness technology to a new place. Specifically, Soho House: according to Hydow’s announcement, their machines will be available to use at “selected Soho House locations” around the world.
Soho House members will have the option to work out on simulated waterways from locations around the world like London, Rio and Florence. Hydrow is also offering Soho House members $500 off the purchase of a rowing machine if they’re looking to have one delivered to their homes. As Hydrow explained when announcing this partnership, this is part of a larger strategy of making their products more widely available. Hydrow’s connected rowing machines are also available in several premium hotels’ fitness centers across the country.
“Rowing is the most efficient workout on the market, and we look forward to bringing our premium machines and immersive and authentic content to Soho House members around the world,” said Hydrow CEO John Stellato in a statement.
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